- Photos
- Specs
- Advantages
- Value
- Media Map
| Area： | Type：aircraft | Frequency：0 |
| Address： | Format：headscarf | Duration：/ |
| Location： | Min Qty：1 | |
| Size：/ | Min Period：month |
Juneyao Airlines' headrest scarf advertisement in the aircraft cabin focuses on the dual value of "emotional resonance" and "functional integration", taking the "Genshin Impact" theme painting machine as an example, its matching headrest scarf not only continues the fantasy style of fuselage design, but also connects the two core experiences of "flight" and "exploration" through the interactive design of materials and patterns
Juneyao Airlines' headrest scarf advertisement in the aircraft cabin has transcended being a simple commercial communication tool and has become a link connecting the brand and user emotions, transforming the privacy of the flight scene into a unique advantage of brand communication
Above the cloud, each headrest scarf carries the unspoken tacit understanding between the brand and the passengers, which is both an advertisement and a journey itself
The core media advantages of Juneyao Airlines' cabin headrest scarf advertising are concentrated in three dimensions: mandatory reachability, scene empowerment value and commercial innovation potential
Headrest advertising has significant investment value, and its core advantages lie in low-cost compulsory exposure, penetration of high-net-worth customers, and room for innovation and efficiency
The headrest scarf is located behind the head of the front passenger and directly in front of the rear passenger's line of sight, which is one of the first advertising content that passengers come into contact with after entering the cabin
The advertising content is usually printed on the headrest, and the customer's name, LOGO, contact number, QR code and other information can be clearly conveyed, which can be presented with a good printing effect and effectively impact the vision
Air passengers usually have higher spending power and strong willingness to buy, and have higher requirements for quality and service, and by placing advertisements on headrest scarves, brands can accurately recommend their products and services to this specific audience group and improve the pertinence and effectiveness of advertising
During the multi-hour flight, passengers will frequently be exposed to headrest scarf advertisements, which makes the advertising content deeply rooted and difficult to forget, and can effectively deepen the impression of passengers on the advertisement
The material of the pillow sheet is generally non-woven cotton, and some areas such as Xi'an and Yunnan are washed cotton, and the headrest scarf will be changed every day to ensure the cleanliness and effect of the advertising display
The headrest scarf is located behind the headrests of the front seats, in front of the rear passengers, and is the first advertising space that passengers come into contact with after entering the cabin
Juneyao Airlines covers international routes such as Tokyo and Osaka, and the proportion of high-income people among international passengers is higher, for example, most of the passengers on cross-continental routes are business elites or high-end tourists, and their consumption decision-making power is stronger
With its scene monopoly, high-net-worth penetration, and data-driven accuracy, it has become the core medium for brands to achieve "high-end breaking the circle", and the deep binding with aviation scenes, the innovative application of interactive technology and long-term effect tracking, investors can not only obtain cost-effective brand exposure, but also build differentiated brand awareness with the help of the quality endorsement of aviation media, which is a strategic choice for precision marketing and brand value upgrading
