Media Resources

This lightbox is mainly distributed on T2's first floor domestic baggage claim hall and on the side walls of the main passage leading to the arrival exit. It is located next to the baggage carousel, escalator entrances, and the waiting area for pick-ups, making it a key visual point where passengers must pass through and spend a relatively long time while completing the entire process of disembarking, collecting baggage, and exiting the station.

As a closed passage where passenger flow is most concentrated and movement is most linear in the arrival process, this mezzanine area covers all domestic arriving passengers daily. The average passage time is about 2–4 minutes, with slow walking speed and low distraction, resulting in significantly higher advertising reading and recall rates compared to open waiting or boarding areas.

This lightbox is located above the check-in island on the second floor of Terminal 2 and on the surrounding walls, adjacent to the check-in counters. It is within the line of sight that passengers must pass through while completing check-in procedures and waiting in line, covering all domestic departing passengers on a daily basis.

As one of the few three-dimensional lightbox formats in the lobby, its moderate height and eye-catching visuals naturally integrate into the overall space without obstructing passage. It serves as a prime advertising medium for reaching travelers, offering a 360° display with no blind spots, allowing passengers to clearly capture the advertising information from any direction.

As a scarce media channel located along the airport's core traffic flows, its investment value is rooted in the precise targeting of high-net-worth customers, a steadily growing passenger base, and the unique attributes of scarce media resources. The dual enhancement of passenger quality and quantity will continue to amplify the exposure value of airport lightboxes.

As the main hub for domestic flight passengers after arrival, it experiences dense crowds and long dwell times. The column-wrapped lightbox cleverly uses the column structure for a 360° fully wrapped design, breaking the limitations of traditional flat advertisements and achieving an all-angle, multi-perspective information coverage.

The three-story domestic arrivals corridor is the central passage that passengers must go through after completing the immigration process. The flow of people is concentrated and cannot be bypassed. Light boxes are installed at key visual points such as the tops of stairs, aligning with passengers' line of sight. This ensures mandatory exposure with zero interference and high reach during natural movement, with advertising messages being almost 100% received.

The lightboxes before security are premium media spots anchored at the core departure flow of the Pearl River West Bank aviation hub. The airport lightboxes are located in key areas in front of the security checkpoint entrance, connecting the check-in area and the security area, covering all domestic departing passengers accurately, without any omissions or interruptions.