Media Resources

This location lies on the mandatory traffic route for all arriving passengers in China, with no passenger diversion or alternative bypass routes, enabling 100% coverage of all arriving passenger flow. Each single pillar features four independent display screens, delivering a 360° panoramic view without blind viewing angles, suited for multi-directional passenger movement routes in the terminal hall.

The locations firmly occupy the one-way passage. All arriving domestic passengers continuously pass through the media area on foot. They can fully view the advertising visuals multiple times while moving, resulting in high exposure frequency and thorough information penetration.

The arrival floor boasts the optimal communication psychological advantage in the airport scenario. After a long-distance flight, passengers are free from the rush and anxiety experienced at the departure floor. They are physically and mentally relaxed and receptive, with more unfocused attention and a stronger willingness to receive information.

The light box is located on the central visual axis at the entrance of the departure hall, directly facing the direction of passenger flow. It features a neat and grand screen with centered viewing perspective. Free of any obstructions such as columns, walls and equipment across the venue, it cannot be avoided from passengers’ sightlines during movement, naturally enabling immersive compulsory exposure.

The high-altitude area atop the check-in island avoids obstructions from crowds and baggage trolleys, enabling clear visibility from both near and far distances. The visuals lie on the same horizontal viewing plane as the terminal flight guidance signs. Passengers naturally notice the advertisements while checking flight information, leading to higher acceptance of passive exposure.

Located in the lobby inside the domestic departure entrance, it is the first indoor communication venue for passengers after they enter the terminal from the drop-off viaduct. All domestic departing passengers will arrive directly at the identity verification turnstiles and security screening queue area upon entering the station through the door, and be continuously exposed to the wall-mounted media throughout their waiting time for security checks.

The media is located along the core traffic route of the elevated drop-off roadway for domestic departures at the airport, serving as the first communication touchpoint for passengers arriving at the airport and entering the terminal building. All vehicles dropping off passengers for domestic flights slow down and pull over to let passengers alight here, with no alternative access routes, resulting in highly concentrated passenger flow.