Media Resources

Hejing·Youfang, as Hejing Youhuo's first Youfang product line project in South China's commercial sector, adheres to the brand philosophy of Art·Ecology·Lohas. It combines urban ecological landscapes, Lohas social spaces, and high-quality lifestyle gathering places to create an all-dimensional, multi-faceted public recreational space, leading the development of regional commerce.

Shanghai Longhua will use the collision and fusion between thousands of years of traditional culture and modern culture as its foundation, taking the past as a starting point to create the future. With a pioneering spirit that dares to be ahead of others to break through traditional business boundaries, it aims to bring a whole new consumption scene and experience to the entire area through a more open and inclusive brand spirit.

Located at the intersection of the main entrance on the south side of the mall at 1882 Jinggao Road, Pudong New District, Shanghai, and the indoor first-floor corridor, this LED serves as the first visual touchpoint connecting external foot traffic with the internal commercial space, functioning both as a guide for navigation, a medium for brand communication, and a means for creating ambiance.

As an important digital visual node within the shopping mall, it serves the functions of information dissemination, atmosphere building, and brand display. The second floor gathers 'slow-consumption' formats such as light meals, coffee, and children's education and training, where customers tend to stay longer, facilitating in-depth engagement with advertising content.

As a key digital media node in the commercial flow, it serves the functions of visual guidance, brand communication, and scene creation. Located next to clusters of dining, lifestyle, and designer retail, it is the visual focal area where customers naturally converge after entering from Exit 3 of the World Expo Museum Station on Metro Line 13 or from the ground entrances.

This LED is usually installed on the atrium façade or suspended structure, positioned in the natural line of sight of customers. It serves both as a guide and an advertisement, focusing on a refined lifestyle and neighborhood social interactions, catering to surrounding high-end residential communities and business office crowds.

LED is a regional digital media platform that focuses on the community and emphasizes practicality and cost-effectiveness. It is suitable for advertisers who prioritize localized operations, reaching household audiences, and mid-to-long-term brand development.

Caohejing Impression City is located at the intersection of Caobao Road and Hongmei Road, directly above Hongmei Road Station on Metro Line 12. It is an important part of the Caohejing Center, the largest high-end complex in the Caohejing Development Zone under the Lingang Group, and plays a key role in commercial innovation and service functions.