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| Area：Zhengzhou | Type：Outdoors | Frequency：60 |
| Address：127 Zhengbian Road | Format：led | Duration：15s |
| Location：Starlight City | Min Qty：1 | Operating Time：8-23o'clock |
| Size：51.2m（w） x 5.76m（h）= 294.9㎡ | Min Period：week |
Zhengbian Road and Fengtai Road intersection, Eastern City Main Road. Dual hub of the building materials business district, with heavy traffic and dense pedestrian flow. The exterior of Starlight City Shopping Center is a prominent landmark in the eastern part of the city, highly recognizable with strong memorability. The market is stratified into 'core landmarks, secondary cost-performance, transportation hubs.' The east area at Zhengbian Road / Fengtai Road belongs to the core of the emerging eastern business district, with scarce locations, low competition pressure, and coverage of full traffic peaks during morning rush, lunch, and evening rush.
This area serves as the transition and convergence point between the traditional business district of Zhengzhou and the modern Zhengdong New District. Zhengbian Road has dense two-way traffic, with an average daily vehicle flow of 100,000. The view from vehicles is clear and visible. Surrounding the area are mature large communities and business clusters. Its unique location can simultaneously cover nearby permanent residents, a high proportion of the main consumer group aged 25–50, who have strong purchasing power and decision-making ability.
The site directly faces main vehicular traffic, pedestrian crosswalks, and traffic light waiting areas, with no building obstructions or blind spots. Vehicles waiting and pedestrians passing by are forced to notice it, creating a natural forced attention effect. Advertising reach is far higher than ordinary street advertising spaces. It exclusively covers the building materials business district, community business district, and shopping center business district, a triple traffic network. It is near Metro Line 3 Tongtai Road Station / Dongshilipu Station, with two-way traffic of 100,000/day and 800,000 pedestrians/day. Pedestrian stopping at traffic lights has a high forced attention and passive viewing rate, resulting in strong advertisement memorability.
As a regional landmark outdoor media, it has strong landmark attributes, high credibility, and core advantages of an irreplaceable location. The large screen at Starlight City offers the advantage of similar traffic with lower advertising costs, achieving a lower cost per thousand impressions and significant cost-performance advantage.
As a rare key intersection large-screen media in the eastern district of Zhengzhou, this location leverages its advantages of unobstructed views, mandatory attention, and high-frequency exposure. It is suitable for diverse promotional scenarios such as brand image promotion, new product launches, in-store event promotion, regional public service announcements, and holiday marketing campaigns. It is an excellent outdoor communication resource for local brands to deeply cultivate the eastern district market, for chain brands to expand regional customer bases, and for commercial events to quickly ignite public attention.
The total screen area is 294.9㎡ with an extra-large horizontal display format, offering spacious visuals and strong visual impact. It uses high-definition LED with high brightness and high contrast, delivering true color reproduction. The high brightness at night catches eyes, and the visuals remain clear and stable throughout the day. It can perfectly present brand promotional videos, new product animations, event posters, and other materials, enhancing the premium look and feel of content and helping upgrade brand image.
The core advantages of LED lie in its large scale, high traffic coverage, and immersive visual experience. The audience primarily consists of business travelers, sightseeing tourists, and destination-focused consumers, who possess strong purchasing decision-making power and social communication influence. The brand's reach is not limited to ordinary travelers but extends to key opinion groups with long-term value, which is conducive to increasing brand awareness and conversion potential.
The investment value of LED lies in low entry cost, high and stable cash flow, strong regional exclusivity, and long-term value retention and appreciation. It is a high-quality outdoor media asset in the eastern commercial area of Zhengzhou that combines "cost-effectiveness and stable return."
