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| Area：Hefei | Type：Outdoors | Frequency：120 |
| Address：189 Changjiang West Road | Format：led | Duration：15s |
| Location：City of the Heart | Min Qty：1 | Operating Time：8-22o'clock |
| Size：17.5m ×11.5m=201㎡ | Min Period：week |
Located at No. 189 Changjiang West Road, Shushan District, on the north side of Zhixin City / Dayang Department Store, with the facade at the intersection of Changjiang West Road and Feixi Road, in the core of the Sanlian An business district on the main thoroughfare 'Anhui First Road.' Approximately 200 meters of three-sided road exposure, unobstructed sightlines directly facing the main road, the only large-scale exterior LED in the Sanlian An business district, a scarce landmark media in the core commercial area, exclusive traffic entry, few competitors, and strong memorability.
The exterior independent large screen is unobstructed, directly facing the main road, with dynamic video impact that maximizes the premium brand feel. Above Sanlian An Station of Metro Line 2, numerous bus lines with dense two-way traffic, daily foot traffic of 300,000, weekly coverage of 4 million, vehicle flow of 700,000 per day. The entrance to Guanting Road Food Street directly faces high exposure for both pedestrians and vehicles. Surrounded by high-end residential areas and office buildings, strong consumption power, high online and offline synergy.
The golden intersection of Changjiang West Road and Feixi Road, based on 'Anhui First Road,' a main urban artery, is a core must-pass node from Hefei’s old town to Shushan District. Its geographical location is irreplaceable. The media uses a facade hanging layout on the building, three-sided road exposure, no building obstruction, directly facing the main road’s vehicular and pedestrian main sightlines, with no visual interference within a 200-meter visible range, two-way exposure to both vehicle and pedestrian traffic without blind spots, forming a triple traffic loop of business district, metro, and main road, receiving massive mobile audiences at all times.
The LED at Dayang Department Store in Hefei Zhixin City is a premium outdoor media in the Sanlian An business district offering 'traffic scarcity and stable returns,' suitable for long-term holding or as a core advertising asset allocation.
Dozens of bus lines intersect nearby, allowing self-driving traffic, bus passengers, and subway crowds to converge here. It daily gathers a massive number of young consumers, family customers, and university students, with enormous pedestrian and vehicle flow reaching tens of thousands per day, providing brands with an extremely large and high-quality offline exposure base. With the large screen directly facing the line of sight and no obstructions ahead, it ensures that passing people and vehicles can receive advertising information within an optimal viewing range.
The core commercial outdoor digital advertising media in the Sanli'an business district of Shushan District leverages the high foot traffic and high-consumption attributes of the Zhixin City Global Center shopping mall, serving as an efficient media carrier for brands to achieve 'precise exposure and emotional resonance.' It constitutes one of the most visually impactful commercial light-and-shadow nodes in Hefei's western district and effectively enhances the brand's sense of fashion and high-end image.
The combination of city main roads, metro overpass, and the business district core creates a triple overlay, with nearby Anhui Agricultural University, the Second Affiliated Hospital of Anhui Medical University, multiple office buildings, and high-end residences. The core audience consists of young white-collar workers aged 18–35, university students, and family customers, who exhibit active consumption and strong online-offline interaction. The business district has a trendy young atmosphere, making it highly suitable for beauty, apparel, dining, digital, and other brands, with great conversion potential and maximized communication value.
The LED large screen is a premium outdoor media in the city core business district, characterized by high foot traffic, strong demand, and stable returns. Its investment value is mainly reflected in four aspects: scarce positioning, traffic quality, income stability, and risk resistance.
