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Located in Xiagang Subdistrict, Siming District, the most established and bustling area of Xiamen. It borders Xiamen University to the east, Gulangyu Island and Zhongshan Road to the west, and faces the sea directly to the south. This mature district boasts unparalleled sea views, making it extremely scarce.

As a well-established one-stop shopping mall in the core area of Xiamen Island, SM City Plaza is located at the transportation hub of Jiahe Road and Xianyue Road. It is directly accessible via Metro Line 1 and served by dozens of bus routes, boasting a mature and stable business district.

Located on the facade of the scenic elevator occupying the prime central position in the mall's main atrium, it connects multi-level corridors. It is the first visual focal point for consumers entering the atrium, visible without blind spots to shoppers moving between floors and visitors gathering for leisure and photo-taking in the atrium, boasting inherent strong visual appeal.