Media Resources

Integrate the three-piece advertising space in the cabin to build a composite communication system with passive exposure and active perception, providing advertisers with accurate, scenario-based and data-based solutions

Luggage rack advertising is created as a compound medium for passive exposure and active perception. The following analyzes its irreplaceable communication advantages from four dimensions: spatial layout, audience characteristics, content strategy and commercial value

With regional routes as the core, the cabin TV advertisement is deeply combined with the flight scene, and a new marketing path with both exposure and conversion potential is built for the brand through the communication mode of forced viewing in a closed space

Relying on the advantages of regional routes, China Airlines deeply combines boarding pass advertising with flight processes, and builds exposure for the brand through high-frequency contact scene penetration mode

The small table is located directly in front of the passenger seat, and passengers must look directly at the advertising content when eating or using it, so as to realize the forced communication and in-depth reach of advertising information

Cleverly using disposable paper cups frequently encountered by passengers during the flight as a promotional medium, the unique advertising method can not only effectively increase the exposure of the brand

Shenzhen Airlines' passengers usually include business travelers, travel enthusiasts and high-income families, who not only have high spending power, but also have a strong interest in new things and high-end services

The average contact time of passengers throughout the flight exceeds 50 minutes, and the video dynamic demonstration is more likely to attract attention, significantly improving brand information retention