Media Resources

Magazine pages: 1/4 page, 1/3 page, 1/2 page, full page/spread, inside front cover (page 2), inside back cover (page 3), back cover. In-flight magazines are not only reading material for passengers to pass the time in the air, but also an important medium for brands to engage in in-depth communication with high-net-worth individuals. The advertising content naturally integrates with the editorial content of the magazine, so passengers are organically exposed to advertisements while reading.

In-flight television is not only an important tool for passengers to pass the time, but also a highly influential dynamic communication platform. TV advertising in the aircraft cabin, with its immersive audio-visual environment, precise audience targeting, and high completion rate, has become a key medium for brands to tell stories and convey value at cruising altitudes.

Headrest covers are not only a service detail that enhances passenger comfort, but also a highly valuable branding display window. In-flight headrest cover advertising, with its direct front view, uninterrupted exposure, and immersive visibility, has become a rare and effective media vehicle in the high-altitude environment.

In the details of Hong Kong Airlines' cabin service, paper cups are not only everyday items for holding beverages but also a carefully designed touchpoint for brand communication. In-cabin cup advertisements, with their close proximity, frequent use, and immersive experience, are quietly becoming a part of passengers' air travel journey.

In Hong Kong Airlines' boarding process, the boarding pass is not only an essential document for passengers to complete check-in and board smoothly, but it has also quietly become an important medium for brand promotion. Boarding pass advertising, with its high-frequency reach and strong association with relevant scenarios, is increasingly gaining favor among advertisers.