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- Media Map
| Area： | Type：aircraft | Frequency：0 |
| Address： | Format：magazine | Duration：/ |
| Location： | Min Qty：1 | |
| Size：216*291 | Min Period：month |
Unlike digital advertisements or quick-browsing social media ads, aircraft magazine advertisements provide in-depth reading opportunities, and passengers often have more time to carefully read the magazine content during the flight, which allows advertising information to be received and understood more comprehensively
At the same time, because the magazine has rich and diverse content, covering travel, culture, lifestyle and other fields, it also provides advertisers with a broad creative space to better display brand image and product features
As part of the high-quality service provided by Shenzhen Airlines, the in-flight magazine itself symbolizes a high standard and sophistication. Therefore, advertising on such a platform can not only enhance brand awareness, but also enhance the credibility and attractiveness of the brand with the help of the professional image of the airline itself
With its unique audience targeting, in-depth reading experience, personalized brand presentation, and positive impact on brand image, aircraft magazine advertising provides businesses with a valuable advertising investment channel
As an important paper media carrier in the cabin, its advertising communication value goes far beyond simple layout rental. Its core advantage lies in building a deep, quiet and high-fit communication field, which is especially precious in the era of information explosion
Shenzhen Airlines' route network focuses on the core economic circle of South China and key cities in China, and its frequent passengers are mostly business people, business executives, professionals and middle- and high-income families
Advertising in aircraft magazines is essentially to accurately embed brand information into the travel scenario of this high-net-worth group to achieve high-quality dialogue with target customers
In-flight magazines are officially produced by airlines, and their content arrangement, printing quality and overall style must be in line with the airline's brand image. This authority and professionalism invisibly inject credibility into the advertisements published in them. When passengers read, they will unconsciously migrate the overall texture of the magazine to the advertising content, so that it is easier to have a good impression and trust in the brand, and this environmental empowerment is an advantage that is difficult for many independent advertising channels to achieve
Aircraft magazine advertising has strong scalability and secondary communication potential A well-designed magazine with high-quality content is often taken out of the cabin by passengers and re-read or shared in the office, home or even in social situations. The retention time of its physical form far exceeds the instantaneousness of digital advertising, resulting in continuous brand exposure
Relying on Shenzhen's location advantage adjacent to Hong Kong and Macao, overseas, Hong Kong, Macao and Taiwan tourists account for more than 27%, effectively radiating the transnational consumer market
Luxury goods are recommended back cover, spread combination strengthens the texture, technology products are suitable for inner page straight version Technical illustrations highlight functional details
Magazine advertising provides a wealth of creative expression space, which can tell the brand story through beautiful pictures, engaging text and innovative design, which can not only attract the attention of readers, but also effectively convey the brand's personality and values, and enhance the brand's attractiveness
