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- Media Map
| Area： | Type：aircraft | Frequency：0 |
| Address： | Format：led | Duration：/ |
| Location： | Min Qty：1 | |
| Size：/ | Min Period：month |
Ad content is not an isolated pitch but a part of the passenger journey by deeply integrating with the flight experience, such as incorporating the flight destination culture, in-flight services or brand co-branding campaigns
The communication efficiency is due to its high exposure and long-term effectiveness, and the advertisement is played throughout the entire process from passengers boarding the plane to before landing, covering the key time period from safety demonstrations, entertainment options to before departure, forming a dual effect of "forced viewing and immersive experience"
At the same time, Juneyao Airlines links advertising with the membership system through data-based operation, such as pushing targeted preferential information for frequent flyers to further improve conversion efficiency
Juneyao Airlines' cabin TV advertisements focus on the high-end scene of wide-body aircraft to accurately reach cross-border business passengers, but are limited by the coverage of aircraft models, and are suitable for brands that pursue high-net-worth exposure or international communication
The closed cabin environment ensures mandatory exposure, the average flight time of passengers exceeds 2.5 hours, the usage rate of the entertainment system reaches more than 70%, and the in-depth reach effect far exceeds that of traditional media
With the expansion of Juneyao Airlines' fleet and the increase in routes, the number of aircraft equipped with TV equipment continues to increase, and advertisements can cover many domestic and international routes, reaching a large number of passengers from different regions
Generally, it will be broadcast in the smooth flight stage after the flight takes off, and will be combined with the content of the in-flight program to be inserted, such as in the broadcast interval of movies, TV series, variety shows, etc., at this time, passengers are in a relatively relaxed state, and it is easier to pay attention to the advertising content
The cabin environment is closed, there is no external interference, passengers have more leisure time during the flight, TV advertisements can be fully displayed, effectively reach the audience, attract passengers' attention through wonderful video content, and strengthen the brand image
As a member of the Star Alliance, Juneyao Airlines takes high-quality service as the brand label, and its cabin environment and service experience convey a "high-end, reliable" tone, and the advertising brand can indirectly enhance the high-end sense and credibility of its own brand through the scene binding with Juneyao Airlines, especially suitable for the image shaping of light luxury brands and high-end service industries
The core advantage of visual advertising lies in the strong reach of closed scenes, accurate matching of high-end customer groups, and the communication efficiency of high-definition audio-visual, which can not only quickly increase the brand voice through forced exposure, but also rely on the quality of the customer base to achieve high conversion, and is an efficient communication carrier for high-end brands, business services, tourism, cultural tourism and other industries
For high-end brands, business services, tourism, cultural tourism and other industries, its investment value is particularly prominent. Taking a new energy vehicle brand as an example, through international routes, business class exclusive advertising, test drive reservation coupon combination, significantly higher than other channels, in the era of consumption grading and traffic fragmentation, seizing this high-end communication position will become the key for enterprises to shift from price competition to value competition
