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- Media Map
| Area： | Type：aircraft | Frequency：0 |
| Address： | Format：led | Duration：/ |
| Location： | Min Qty：1 | |
| Size：/ | Min Period：month |
The core competitiveness lies in the high consumption potential and strong scene relevance of its audience, and Spring Airlines passengers are mainly young and middle-aged groups who pay attention to cost performance, and advertisers can accurately promote travel packages, local life services or technology products through this channel to achieve demand matching
Spring Airlines' in-flight TVs break through the limitations of static display, integrate dynamic content and interactive design, and enhance user interest through 5-second short and fast video advertisements, combined with brand stories or promotional information, such as "Super Discount Flight" ticket limited-time discounts, "Aqiu Jiniang" IP linkage, etc
Through the continuous innovation of in-flight TVs, Spring Airlines has not only consolidated its leading position in the field of aviation marketing, but also provided a new path for brands to connect high-net-worth users
Passengers passively receive TV screen content throughout the flight, and the exposure time of a single flight can reach 60-90 minutes, forming deep brand penetration
Covering Spring Airlines' business and leisure passenger groups with an average annual load factor of 90%, it is suitable for high-end brand promotion needs such as luxury goods and tourism services
As the core form of cabin dynamic media, TV advertisements in the cabin of Spring Airlines aircraft rely on the communication characteristics of audio-visual integration and the unique advantages of closed scenes
TV commercials can bring brand stories, product features, or scenario-based experiences to life through the combination of high-definition video and stereo audio
Whether passengers are awake, rested, or lightly engaged, the dynamic graphics and sound of TV ads naturally grab their attention, with a reach rate of nearly 100%
The public TV screen at the front of the cabin can cover the line of sight of all passengers in all seats, and if it is a personal TV behind the seat, it can achieve accurate access to "one person, one screen" to ensure that every passenger can receive advertising information, and there is no limitation of small table advertisements "only behind the front passengers"
Advertising playback is deeply bound to key nodes of the flight, and the time periods such as the end of safety prompts after takeoff, before and after catering services, and between entertainment programs are all "golden hours" when passengers' attention is relatively concentrated, and the advertising exposure effect is better
Spring Airlines' passengers are mainly business travel, tourism and vacation people, and their consumption demand is highly related to "travel, leisure and high-end consumption."
Air travel itself has the scene label of "quality, efficiency, and high-end", and the brand can take advantage of the scene tonality to convey its own high-quality image through cabin TV advertising, especially suitable for brands in high-end consumer goods, tourism services, financial services and other fields, and strengthen the trust of the target audience in the brand
Spring Airlines cabin TV advertising takes "dynamic communication, forced reach, full cabin coverage, and scene adaptation" as its core advantages, which can not only enhance brand awareness through high-frequency exposure, but also promote conversion with scenario-based content, making it an efficient media choice for brands to reach high-value aviation groups
Linkage boarding passes, small tables and other media to create immersive marketing events such as Spring Festival/Double 11 theme flights, forming a full-process brand envelopment effect
