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| Area： | Type：aircraft | Frequency：0 |
| Address： | Format：led | Duration：5s |
| Location： | Min Qty：1 | |
| Size：/ | Min Period：month |
Through route network optimization and customer data analysis, China Eastern Airlines achieves accurate matching between advertising content and target markets. For example, customized advertisements launched for the Yangtze River Delta Economic Circle, combined with regional cultural design content, enable brand information to reach high-net-worth people at high frequency during flight hours
The flexibility of AVOD advertising makes it a powerful tool for businesses to respond to market changes. China Eastern Airlines adopts a digital management system that supports dynamic adjustment of advertising content according to flights, routes or time periods
Through big data analysis, advertisement frequency, passenger interaction behavior and follow-up search data are analyzed to provide advertisers with accurate performance evaluation. For example, after a beauty brand ran AVOD ads, it monitored the changes in offline store traffic in the destination city after the flight landed
The value of China Eastern Airlines' AVOD in-flight TV advertisements lies not only in short-term exposure, but also in the fact that they build sustainable brand equity for enterprises through precise positioning, immersive experience and dynamic operations. When the advertising content and the title of the fuselage form a synergy, its communication efficiency is further amplified, becoming a key tool for enterprises to break through the bottleneck of traditional marketing and seize the high-end market
In the context of the digital transformation of the aviation industry, this innovative form of "air media" is redefining the boundaries and possibilities of commercial communication
The advertising form uses airplane seatback TV as the medium, and breaks through the communication boundaries of traditional media through the in-depth interaction with passengers through dynamic video content, especially in the penetration of high-end customer groups and scenario-based marketing
AVOD ads are located behind the seatbacks and are the core media location directly in front of the passenger's line of sight. The video program automatically loads ads at the beginning and end of the program, and passengers cannot skip them, forming a forced exposure
The cabin environment is isolated from external information interference, passengers pay attention to the in-flight screen, and the actual arrival rate of advertisements exceeds 80%. The average length of stay for passengers during the flight is about 100 minutes, providing sufficient reach time for advertisements
Covering corporate executives, business elites, civil servants and white-collar workers, this audience has the characteristics of "high income, high consumption, and high decision-making power"
Advertisements are implanted before and after the broadcast of entertainment content such as Hollywood movies and popular movies, and passengers have a strong willingness to watch, which indirectly increases the acceptance of advertisements
As the only dynamic video media in flight, AVOD fills the communication gap of high-altitude scenes and is irreplaceable in the brand media mix. Its triple advantage of "closed scene in the cloud, high-end customer groups, and immersive exposure" provides differentiated communication channels for high-end brand building or new product launches
This form of advertising is not limited to TV advertising in the traditional sense, but cleverly combines the behavioral habits and psychological state of passengers during the flight journey, so that the advertising message can be conveyed more effectively to the target audience
This media is suitable for advertisers who pursue brand height or new product exposure, and is irreplaceable in reaching high-end customers and penetrating closed scenes
