- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Changsha | Type：Community | Frequency：0 |
| Address：56 Wangjiahu Road | Format：barrier gate | Duration：0 |
| Location：Fengyuan Zhongshan Residential Area | Min Qty：1 | |
| Size：2400*750 | Min Period：week |
Located in the business district of Evening News Avenue in Furong District, close to Wangjiahu Road and Evening News Avenue, only 690 meters away from Torch Village Station of Line 5, covering the core residential area and office area of Furong District within 3 kilometers, the barrier advertisement is synchronized with vehicle traffic, there is no additional operation interference, the audience's attention is highly concentrated and the information reception efficiency is high, the vehicle must pass through the barrier gate, the crossbar advertisement is facing the vehicle direction, the owner and passengers cannot avoid it, and the 100% contact rate far exceeds that of traditional media such as TV and newspapers
Relying on the advantages of the community's adjacent business district and accessible traffic road network, the communication radius of the barrier advertisement covers the mobile people around the community, realizing the dual effects of accurate reach and external radiation in the community, and enhancing the actual conversion value of advertising communication with accurate crowd matching, becoming a high-quality advertising point for brands to deeply cultivate the community consumer market
Located in the Evening News Avenue business district, close to Changsha Railway Station and subway station, radiating the surrounding Torch Village, Wangjiahu Road and other mature communities accurately cover the core consumption circle of Furong District, covering 1 kilometer of golden consumption circle, complete surrounding facilities, strong commercial atmosphere, doubled advertising effect, locking in the core consumption power of Furong District, strong consumer demand conversion rate is 30% higher than that of ordinary communities
With the core advantages of precise crowd, scene monopoly, low disturbance trust and high cost performance, the advertising implements the scene value of barrier advertising as the actual communication efficiency, provides brands with a high-quality path to accurately reach the core consumer groups in Furong District, and the resistance of brand information transmission is extremely low, effectively improving advertising acceptance and memory depth
Barrier gate advertising, with its four core advantages of precise audience targeting, mandatory viewing mechanism, high-frequency repeated reach, and low-interference communication environment, combined with the prime location value of the Furong District Evening News Avenue business area, has become a cost-effective media choice for brands to deeply engage in community marketing and reach household decision-makers. It is especially suitable for brands in household consumption and local life services to achieve precise last-mile communication.
With its precise audience targeting, mandatory exposure effect, and stable frequency of exposure, it can effectively enhance brand awareness and reputation in the core business areas of Furong District, Changsha, helping advertisers achieve precise marketing and performance growth. Barrier gate advertising becomes the sole visual focus, concentrating audience attention, improving information reception, and achieving a retention rate far higher than traditional media.
Relying on prime locations and precise audiences, it forms a media value combination of mandatory exposure, high-frequency reach, low interference, and high cost-effectiveness. It is a highly competitive community advertising resource in the Ma Wang Dui business area of Furong District, Changsha. Residential exits serve as the only vehicle passage, achieving a 99% reach rate, with the 3-5 seconds that drivers wait for the barrier creating an exclusive exposure window, producing dual effects of community-level communication and surrounding influence, expanding the advertising impact radius.
This advertising is a high-quality community media channel that precisely reaches middle- and high-end households and government or enterprise audiences in Changsha. It combines multiple advantages such as mandatory exposure, high-frequency reach, and high cost-effectiveness to cover household consumer groups, effectively enhancing brand awareness and reputation in the target market.
