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The spot has an open, unobstructed view with no columns, turnstiles, or signs blocking it. Passengers can face the big screen straight on as they exit, creating a naturally unavoidable exposure scenario, with ad effectiveness reaching over 90%.

Located at the absolute core of the B2 level of Beijing West Railway Station, it precisely sits at the intersection of the South 3 and South 4 high-speed rail exits and the two-way access routes of Metro Lines 7 and 9. It's the only essential transfer hub for switching from high-speed rail to metro or connecting from metro to high-speed rail across the entire station.