Guidelines for Screen Sweeping Machine Advertising at Daxing Airport: Resources, Prices, and Processes Explained in One Step

When your brand appears on the screening machines at the security checkpoint of Daxing Airport, every passenger waiting in line will see your advertisement. This airport, hailed as one of the "Seven Wonders of the New World," will have a passenger throughput of 72 million by 2025, covering nearly 200000 passengers per day, and bringing together various high net worth groups such as business, government, and tourism. But for first-time advertisers, facing quotes ranging from 42500 to 1.49 million, they are often confused - why is the price difference so large? This article will help you clarify the positioning, form, price, and advertising process in one go.

1、 The Core Points and Prices of Screen Sweeping Machine Advertisements at Daxing Airport
The screen scanning machine advertisements at Daxing Airport are mainly concentrated in the security check areas and departure and arrival areas that passengers must pass through, with significant price differences at different locations.

Security check area screen flashing machine (preferred for cost-effectiveness)

Located at the departure security checkpoint on the third floor and the security check area on the B1 floor, it is a "flow throat" that passengers must pass through. The three-layer security checkpoint covers an average daily passenger flow of over 300000, reaching 100% of boarding passengers; Passengers in the pre security check area of B1 level stay for a relatively long time (average 3-5 minutes), and the screen flashing machine achieves deep penetration with a high-frequency playback of 204 times per day. The starting quantity of screen brushing machines in this area is 20, with a weekly price of 42500-85000 yuan. Before the departure security check on the third floor, there are 18 vertical screen brushing machines with a resolution of 2160 × 3840, supporting naked eye 3D effects, and a weekly report of 43000-85000 yuan. The click through rate of advertisements in the security check area is 20% higher than the average level of airports, especially suitable for high-end consumer goods and service brands.

Departure check-in hall LED dual screen (brand benchmark)

Located above the floating island in the center of the departure check-in hall on the fourth floor, the dual screen combination forms a 188.8 square meter visual matrix. Passengers stay for an average of 15-20 minutes during check-in, with a reach rate of nearly 100%. Publication price: 498000 yuan/set/week for 5-second version, 996000 yuan/set for 10 second version, and 1.494 million yuan/set for 15 second version. This is one of the most influential media outlets at Daxing Airport, suitable for annual heavyweight brand releases.

Domestic departure to mixed flow area boarding gate LED screen flashing machine

Located at the boarding gates of the mixed flow area for departure and arrival on the second floor and the domestic departure waiting area on the first floor, there are a total of 44 blocks with a single block area of 3.9 square meters, covering 100% of domestic departing and arriving passengers without any obstruction around. The publication price is 2.2 million yuan/4 weeks, and the advertising period is at least 4 weeks.

Domestic baggage claim hall LED screen

Located in the domestic baggage claim hall, there are a total of 14 screens that cover 100% of domestic arriving passengers. The publication price is 536000 yuan/week/set (10 seconds) and 804000 yuan/week/set (15 seconds).

VIP area LCD screen refresh machine

Located in the entrance hall, rest area, passage, and restaurant area of the VIP area, there are a total of 13 blocks, with a published price of 400000 yuan/4 weeks, suitable for reaching high net worth business travelers.

2、 The core reasons for price differences: location, form, audience
Location determines traffic ceiling: Security checkpoints are essential nodes for pedestrian traffic, covering over 300000 passengers daily at reasonable prices; The departure check-in hall has dual screens that reach nearly 100% of departing passengers, with the strongest brand effect and the highest price; Although the VIP area has a small traffic volume, it accurately reaches high net worth individuals with a high unit price.

The form determines the visual impact: the LED screen brushing machine supports dynamic video, high brightness display, and some points support naked eye 3D effects. The cost of dynamic videos is much higher than that of static images.

Audience determines brand value: Passengers at Daxing Airport are mainly business people (40%), cross-border tourists (30%), and high-end government tourists (20%), with high consumption and decision-making power. Advertising spaces targeting high-value individuals are naturally more expensive.

3、 The entire process of advertising placement on screen boosting machines at Daxing Airport
Step 1: Clarify goals and budget

The advertising campaign at Daxing Airport is a high-end media investment that typically requires media preparation of millions of dollars or more. First, ask yourself: is it brand image building, new product launches, or specific event promotion? The target determines the location selection.

Step 2: Filter locations and obtain quotations

Select suitable locations based on target audience and budget. Airport advertising resources are usually represented by exclusively authorized media operators, who need to obtain a list of available locations and pricing plans through official partners. The published price at the airport is the benchmark price, and there are corresponding discounts based on the amount and duration of advertising. It is important to inquire in advance.

Step 3: Advertising Content Design and Review

This is the key to success or failure. Adhere to the 3-second principle - the brand logo should be large, the core information should be short, and the visual impact should be strong. Passengers at the security checkpoint can stay in line for more than 15 minutes and can carry slightly more information; Passengers traveling in the check-in hall must be minimalist. All advertising content must be submitted for dual review by the airport and media, with at least 2-3 weeks of review time reserved.

Step 4: Production, installation, and publication

After approval, the materials (resolution, format, duration, etc.) will be output according to technical requirements, and the media will arrange for publication after paying the fees. LED screen brushing machines are usually pushed through the cloud and have flexible publishing options.

Step 5: Monitoring and Effect Tracking

During the advertising period, suppliers are required to provide a publication monitoring report (with time watermarked photos/videos) to ensure that advertisements are released on time and with quality. After the advertising is completed, evaluate the effectiveness based on exposure data, brand search index, and other factors.

4、 The 3 easiest pitfalls for beginners to step into
Pit 1: Only focus on price, ignore location value: The cheapest screen mirroring machine may be in areas with sparse passenger flow and limited exposure. Although the unit price of the screen brushing machine at the core security checkpoint is relatively high, it covers over 300000 passengers per day, and the CPM may be lower.

Pit 2: Creative use of other media: Directly placing TV commercials or mobile phone detail pages on screen spammers is a fatal mistake. Airport advertising is an outdoor media that operates over long distances and short periods of time, and creativity must be independently customized.

Pit 3: Underestimating the review cycle: Airport advertising content review is strict, involving compliance with advertising laws, airport image review, etc. Temporary inspiration is often too late, and at least 2-4 weeks need to be reserved.

5. Summary
The price of screen brushing machine advertisements at Beijing Daxing Airport ranges from 42500 to 1.494 million in weekly reports, and the differences are a comprehensive reflection of location traffic, visual form, and audience value. The security checkpoint screen brushing machine is a cost-effective choice for beginners to test, the dual screens in the departure check-in hall are the brand benchmark, and the LCD in the VIP area accurately reaches high net worth individuals.

Tianci Media is a professional airport advertising platform that directly controls over 300 high net worth scene media such as Daxing International Airport and Capital Airport. From demand analysis and location evaluation to creative execution and effect tracking, it provides one-stop full process services. Consult now to get your exclusive advertising placement plan for Daxing Airport!