Want to advertise at the Capital Airport? This beginner's guide suggests bookmarking first

Among numerous outdoor media, advertising at Capital Airport has always been regarded as an important platform for high-end brand exposure. But for companies that come into contact for the first time, they often encounter a series of problems:
What are the forms of advertising at Capital Airport? Is the price expensive? Is it suitable for me?
This article will use a "beginner friendly" approach to completely break down the advertising logic of Capital Airport from basic knowledge to practical operation, helping you form clear judgments before making decisions.
一、 What is Capital Airport Advertising?
Capital Airport advertising refers to various advertising media placed in the terminal building and its affiliated areas of Beijing Capital International Airport (PEK).
The main areas covered include:
T1/T2/T3 terminals
Departure layer and arrival layer
Area before and after security check
departure lounge
Baggage claim area
Airport corridor and main passage
These areas together constitute a high flow, high stay, and high attention dissemination scene.
二、 Why are advertisements at the Capital Airport considered to have high value?
1. High quality population structure
The main group of passengers at Capital Airport are as follows:
Business travelers
Government and enterprise management
High frequency business travelers
Middle to high spending power population
This makes the advertising at the Capital Airport naturally have a brand screening effect.
2. Long dwell time and focused attention
Compared with outdoor road signs or information flow advertisements, airport passengers have obvious "waiting scenes", and advertisements are more easily viewed and remembered in their entirety.
3. Strong cities and authoritative endorsements
The "Capital Airport" itself is a symbol, often used to enhance the brand's sense of scale, credibility, and national attributes.
三、 What are the common forms of advertising at Capital Airport?
1. LED large screen advertising (core resource)
Located directly across from the atrium and check-in island
Strong visual impact
Suitable for brand main visual communication
2. Lightbox advertising/visual media
Stable exposure
Flexible cycle
Relatively controllable cost
Mostly distributed in passages, corridors, and waiting areas.
3. Advertising in the waiting hall and boarding gate
The crowd is highly concentrated
long stay
Suitable for enhancing brand memory
4. Creative and customized advertising
Theme package area
Immersive device
Customized resources for special nodes
More suitable for brand promotion during event periods or major milestones.
四、 How to understand the price range of advertising at Capital Airport?
This is the most easily misunderstood part for beginners.
Core cognition comes first:
There is no "unified pricing" for advertising at Capital Airport, and the price is determined by the location, form, and advertising period of the resources.
Common price perception intervals (for understanding logic):
Ordinary lightbox advertising: starting from tens of thousands per week
Core LED large screen: 100000 to 300000 per week
Customization and scarce resources: ranging from tens of thousands to millions
What really affects the effect is often not "size", but visual distance, crowd density, and duration of stay.
五、 Advertising placement process at Capital Airport
1: Clearly define the advertising target
You are here to:
Brand exposure
Image upgrade
Strategic Release
Different goals lead to completely different resource choices.
2: Filter terminals and areas
The T3 terminal is usually regarded as the core area for advertising at the capital airport, with a higher proportion of business and international passengers.
3: Match advertising format and cycle
Short term activities are suitable for LED screens, while long-term dissemination is more suitable for light boxes and visual combinations.
4: Production and review of advertising materials
The airport advertising review standards are relatively strict, and attention should be paid to:
The screen is concise
Copywriting compliance
Clear brand information
5: Online monitoring and secondary dissemination
Mature advertising often occurs simultaneously:
On site shooting
Internal reporting
Secondary dissemination of new media
六、 Common Misconceptions of Newcomers in Advertising at Capital Airport
Misconception 1: Only looking at the high or low price
The value of airport advertising lies in the match between location and scene.
Misconception 2: Evaluating with Effect Advertising Thinking
The advertising at Capital Airport tends to focus more on brand awareness building and is not suitable for direct measurement through clicks or conversions.
Misconception 3: Copying materials directly from online advertisements
The airport environment requires creative strategies with high recognition and low information density.
Misconception 4: Draw conclusions after one investment
Airport advertising is more suitable for phased continuous exposure rather than one-time testing.
七、 Which brands are more suitable for advertising at Capital Airport?
More suitable for the following types of enterprises:
Mid to high end consumer brands
B2B enterprises
Finance, technology, and automotive industries
National or international brands
If the goal is short-term customer acquisition, advertising at Capital Airport is not the optimal choice.
八、 Conclusion
Capital Airport advertising is not "suitable for all brands", but it is very suitable for "specific stage brands".
If you wish to:
Enhance brand height
Building authoritative endorsement
Establish strong exposure in core cities
So, advertising at the Capital Airport remains a highly valuable media option.