The security checkpoint is a semi-enclosed linear passage. Once passengers enter the queue, they are restricted in all directions—front, back, left, and right. The freedom of vision is greatly reduced, and by using the strong attraction of dynamic visuals, it forcibly intrudes into the field of view during the fragmented time passengers spend waiting for security checks.
High-altitude light boxes take advantage of the absolute superiority of vertical space, occupying the unavoidable line of sight when passengers look up. In the complex environment at eye level filled with signs, crowds, and luggage carts, the images hung high create a natural visual isolation zone.
The walls of the connecting corridor between the domestic flight disembarkation gates and the baggage claim hall in Terminal 1 feature a visually striking, brand-exclusive tunnel, which serves as the first brand scenery for passengers after completing their flight journey and before entering the public area.
Whether it is domestic arrivals or international/regional arrivals, all passengers who leave the quarantine area and pick up their luggage must go through the arrival exit passage to reach the transportation center. This is the only exit for the flow of passengers on the T1 arrival level, with no possibility of diversion, ensuring that all passengers are compulsorily directed through it.
Film advertisements usually cover both side walls, the ceiling, and even the floor of the boarding bridge, forming a 360-degree visual enclosure. Once passengers enter, their line of sight has nowhere to escape and is completely wrapped in the brand images, greatly enhancing the attention-grabbing ability of the advertisement.
The T1 departure main building lightbox set is usually located on both sides of the core passage from behind the check-in counters to the security entrance. Here, passengers converge from the dispersed state in the hall into linear flows, forming a natural traffic funnel that achieves a 100% forced reach rate and completely eliminates visual blind spots.
The departure corridor is the inevitable path for passengers to reach security checkpoints and boarding gates. It has a natural one-way flow and enclosure. Unlike the dispersal of attention in the open space of the hall, the display boards inside the corridor are usually arranged in a symmetrical or continuous array on both sides, forming a long brand corridor.
The media composition consists of: 850 floating spheres, 3 curved LED screens, 5 surfaces, 2 stages, 1 lightbox. The brand new booth media combination plan breaks the single dimension of traditional advertising, perfectly integrating the interactive experience of physical space with the visual impact of digital media, creating a highly compelling marketing loop.