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The layout design of LED screens not only carries the function of information transmission, but also empowers consumption scenarios with innovative technology, becoming a bridge connecting brands, consumers and urban culture

From the dynamic guide screen at the entrance to the immersive art installation in the atrium, the LED screen not only undertakes the function of information transmission, but also becomes an emotional link between the brand and consumers

Through the integration of LED lighting and architectural structures to enhance the immersive experience, the atrium uses metal materials and customized linear lighting to create a simple and refined visual layer, enhancing the artistic sense of the space

The main market is the emerging middle class in first- and second-tier cities, including life and retail formats including catering, leisure, entertainment, social networking, family, and parent-child, covering the emerging middle class and mature middle class core customer groups aged 25-45

As a landmark commercial complex in the core area of Beijing's CBD, Phoenix Hui Shopping Center has become a benchmark for high-end commercial advertising communication with its unique location advantages, technological innovation and scenario-based operation strategies

Shijingshan Wanda Plaza is located in the West Chang'an Street Extension, located in the core business district of western Beijing, adjacent to Capital Medical University, Liangshui River and other areas, radiating high-net-worth people from the West Second Ring Road to the South Second Ring Road

Beijing Fenglan International Shopping Center is located in the bustling Xizhimen core business district, which is a comprehensive multi-format shopping center with shopping, catering, leisure, living facilities and many other services

The LEDs in the atrium of the mall run through the multi-storey structure in an ultra-wide format, forming a dynamic echo with the building streamline, and transforming the shopping flow into an immersive experience field through high-resolution pictures and low-latency transmission technology