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Paper cup advertising realizes the passive reception of brand information through the direct contact between passengers and drinks, and its visual position and usage time ensure high exposure and strong memory points of the advertisement

As a benchmark for low-cost airlines, Spring Airlines embeds TV advertisements into the core hours of passenger flights from boarding to landing, based on high-frequency operations and high load factors, and achieves mandatory exposure of advertising messages in the scenes with the highest passenger concentration

As a representative of low-cost airlines, Spring Airlines embeds small table advertisements into the core scenes of passenger travel, from meal use to entertainment interaction, based on a high-frequency and high-passenger load factor route network, and the advertising information continues to be exposed during the most concentrated time of passengers' attention

By optimizing the boarding pass advertising design, the brand information is deeply integrated with the passenger travel scene, which not only meets the communication needs of advertisers, but also improves the interactive experience of passengers

The advertising form is based on the luggage rack directly above the seat, combined with symmetrical layout and large-area visual presentation, forming a unique communication potential energy and achieving high-frequency reach of advertising information in closed aviation scenes

Through the combination of seat headpieces, small table stickers and luggage rack covers in the cabin, brand information is seamlessly embedded in passengers' travel scenes, forming a complete closed loop from visual impact to behavior transformation

In this form, Spring Airlines accurately embeds brand information into the travel scenarios of high-net-worth passengers, which not only strengthens the immersion of service scenarios, but also achieves a balance between commercial value and user experience through content design

The advertising form not only breaks through the limitations of traditional print media, but also builds from visual perception to brand memory through precise audience reach and scenario-based design