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| Area：Wuhan | Type：Outdoors | Frequency：60 |
| Address：Intersection of Baisha Zhou Avenue and Baisha Second Road, Hongshan District | Format：led | Duration：15s |
| Location：Hongshan Vanke Plaza | Min Qty：1 | |
| Size：26.8m(宽)x7.5m(高)= 201㎡ | Min Period：week |
LED media not only carries commercial advertisements but also becomes an innovative platform for spreading urban culture. It regularly showcases the development achievements of the Baishazhou area, Wuhan's distinctive culture, and public welfare information, allowing advertising content to complement the city's character. The interactive design of LED media enables audiences to participate through mobile QR codes, enhancing the connection between brands and consumers.
Located at the main entrance of Hongshan Vanke Plaza at the intersection of Baishazhou Avenue and Baisha Second Road in Hongshan District, adjacent to the mall's curved luminous facade core visual area, as the neighborhood's first large-scale quality commercial complex, the plaza covers more than 50 mature communities within a 3 km radius. Just the Vanke residential properties gather nearly 80,000 homeowners, filling the high-end commercial gap in Baishazhou. The surrounding transportation is convenient, with bus line 691 directly reaching Baisha Second Road Station and over 1,500 parking spaces for self-driving visitors. Combined with cultural and tourism resources such as Hongshan Riverside Park and Huangjia Lake Wetland Park, it forms a dual network of community consumption and leisure traffic.
The entrance LED is ideally located at the starting point of the mall's park-like scene, facing the Vivi lawn and the entrance to the Rainbow Walk. It is a must-pass path for families with children and campers, as well as a gathering point for trendy youths participating in the skate park and outdoor movie activities, naturally possessing scene-based communication potential.
The LED screen content can respond in real time to mall operations. For example, when the Yuehuo Li supermarket launches fresh food promotions, the LED simultaneously plays dynamic short videos showing the journey of ingredients from the source to the shelves, guiding customers to scan QR codes for coupons. When Wantongbao organizes parent-child activities, the LED cycles previews three days in advance, increasing registration by 67%. This advertising-operation-consumption scenario loop creates a competitive advantage that isolated outdoor media cannot replicate.
This advertisement is located at the main entrance of Vanke Plaza in Hongshan District, Wuhan, on Baishazhou Avenue, adjacent to Baishazhou Avenue, Yangsigang Expressway, and the Third Ring Road. The surrounding area has numerous industrial parks, car 4S dealerships, and the Baishazhou wholesale market. Its commercial value is significant, as advertising here offers highly visible exposure with the daily traffic of pedestrians and vehicles exceeding 800,000 people.The investment value can be assessed through four core dimensions: traffic monetization efficiency, revenue stability, cost controllability, and value-added potential, leveraging Vanke's ecological resources and regional development dividends. By combining commercial data with industry benchmarks for in-depth analysis, the core logic lies in monopolizing community traffic, business format synergy, and a cost-optimized investment loop.Within a 3-kilometer radius of the plaza, there are over 50 mature communities and 80,000 Vanke-owned households, with no competing commercial LED screens of the same level drawing away customers. The LED screen receives an average of 28,000 effective daily exposures, with 35% reaching deep engagement. This high-dwell and low-interference traffic feature makes advertising for fast-moving consumer goods, maternal and infant products, and other essential community categories 30% more effective than commercial district LEDs. It can be inferred that the media occupancy rate for the LED screen can remain stable above 85%, far exceeding the industry average of 70%.As a new visual landmark in the Baishazhou area, its investment value is increasingly prominent. The large screen is situated at the core entrance of Hongshan Vanke Plaza, attracting tens of thousands of consumers daily, offering brands an excellent platform to efficiently reach their target audience. It is not only a commercial advertising platform but also a regional image display window, regularly broadcasting Wuhan's local culture, cityscape, and public service announcements, bringing additional value to brands and becoming an important engine for enhancing the commercial value of the Baishazhou area.
