The baggage claim exit lightbox is the final visual checkpoint for passengers after collecting their luggage and before leaving the airport. As a critical link connecting the baggage claim area to the ground transportation center and the arrivals hall, the media in this area has a very high interception rate and conversion value.
The core wall area of the domestic arrivals baggage claim hall on the first floor, located directly above and around the baggage carousel on prominent walls, is the main visual medium for all domestic arriving passengers while collecting their luggage and is considered a scarce fixed wall media on the airport's arrival level.
The side that is convenient in the direction of travel will first capture the attention of passengers, forming a 'first impression' of the brand. In the design of arrival corridors in domestic terminals, passengers usually proceed unidirectionally along the corridor after coming down from the jet bridge or stairs/elevator.
The core advantage of light boxes lies in 100% coverage of domestic arriving traffic, large-scale adjacent strong visuals, prime sightlines, high-net-worth individuals, low environmental interference, long exposure time, and the core traffic of the free trade port, making it a top-reaching medium for brand image and regional penetration.
The arrival corridor on the first-floor arrival hall is the first touchpoint lightbox media for passengers concluding their air journey and formally stepping onto Hainan Island. With its unique geographical location and the psychological state of the audience, it demonstrates an irreplaceable communication advantage.
Located in the T1 domestic departure waiting area where passengers stay for a long time and have high exposure, it is precisely placed within the line of sight when passengers are seated, ensuring that no matter where passengers sit, they can see it when they look up. Dynamic videos can more vividly showcase product details and have stronger visual appeal.
Located on the core route after passenger security checks and before boarding, this key advertising medium serves as the last line of defense and prime sprint area for offshore duty-free shopping. The lightboxes in this area are adjacent to the duty-free store entrances and internal passages, directly serving the large flow of passengers about to leave the island.
This location is usually situated in the core area of the baggage hall, covering not only passengers coming from the near gates on the second floor but also people converging from the remote gate corridors. It is the busiest and longest-staying traffic hub in the entire arrivals hall.