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The location is located in the central area of Xuhui, Shanghai, with rail transit lines 3, 4 and 9, with international, fashionable, young and trendy as the main characteristics, and is the leader of international fashion trends and the guide of the city's core mainstream consumption area

Located on the façade of CapitaLand Star Trade Center or inside the mall, the shopping center is located at No. 318 Hengtong Road, Jing'an District, which is directly on top of the subway of Hanzhong Road Station where Metro Lines 1, 12 and 13 intersect, with extremely convenient transportation and large flow of people

Xuhui Zhengda Plaza is one of the most prosperous business districts in Shanghai, and the media is the most conspicuous outdoor media of the CP Chengdu comprehensive commercial complex, with high brightness, clear pictures, and an average daily flow of people and vehicles reaching one million

There are Henderson Celebrity Shopping Center, Shanghai Daimaru Department Store, etc., covering the audience with medium and high spending power; Located at the intersection of Nanjing East Road and Henan Middle Road, facing Nanjing Road Pedestrian Street, covering tourists, close to Shanghai's main subway line Line 2 and Line 10 Nanjing East Road Station, the flow of people and vehicles is huge

The advertising format is not a simple visual implantation, but a complete chain from functional requirements to emotional resonance by embedding brand information into the daily details of the flight scene

The headrest scarf becomes the most intimate point of contact with the body, whether it is adjusting the seat angle, taking a short break, or taking a short break, the brand's elements always sneak into the eye in a soft but high-frequency way

Through in-depth cooperation with IP, government and enterprises, and full-scenario communication design, investors can not only achieve a significant increase in brand awareness, but also tap derivative value such as cultural and tourism linkage and product sales, which is a strategic investment choice that combines brand building and commercial returns

Through the high-frequency use scenarios of boarding passes throughout the waiting, boarding and flight process, brand information is embedded in the key nodes of the travel experience