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- Media Map
| Area：Wuhan | Type：Outdoors | Frequency：0 |
| Address：No. 96 Linjiang Avenue, Wuchang District | Format：light show | Duration：1 minute |
| Location：Wanda Centre & Westin | Min Qty：1 | Operating Time：19-22o'clock |
| Size：23520㎡ | Min Period：sun |
The tall buildings of Wanda Center are complemented by the iconic golden pagoda roof of Wanda Mansion. The combination of high and low buildings creates a layered three-dimensional night scene. Different from single flat building media, images are simultaneously displayed on multiple facades, with a viewing range spanning the Yangtze River. Visitors on river cruise ships, tourists at Hankou River Beach on the opposite bank, and people enjoying night tours at Wuchang River Beach can all view the content clearly. It boasts a wide visual coverage and strong image penetration even over long distances.
The facades of Wanda Center’s tall buildings offer broad vision and magnificent visuals. Flying-in and freeze-frame effects can be applied to brand phrases within five characters and core slogans, delivering a striking, premium look with strong memorability. Long copy, event details and public welfare slogans can be played with smooth upward scrolling for complete and clear information delivery. The facade of The Westin Hotel features an exquisite and minimalist style, suitable for freeze-frame display of two-word concise keywords, ideal for lightweight promotions such as brand abbreviations and topic tags.
The total display area of the media is 23,520 ㎡ with a pixel specification of 616×570. It adopts large-area LED multimedia curtain walls with six river-facing display sides. The regular lighting hours for the light show are 19:30-22:30, covering the prime night tourism hours of the city and accurately capturing the public’s attention window for leisure and check-in. It has few interferences for advertisement placement and high information reach efficiency. The switch-on and switch-off time can be adjusted according to seasons and urban events, supporting flexible scheduling adaptation.
The media reaches business elites in Jiyuqiao, guests staying at star hotels, citizens enjoying night tours along the riverbank, tourists on Yangtze River cruise ships, and visitors sightseeing at Hankou Riverbank on the opposite bank. The nightly pedestrian traffic ranges from 45,000 to 60,000 on weekdays and 70,000 to 90,000 on weekends. The nightly vehicle flow along Linjiang Avenue stands at 2,800 to 3,800 vehicles on weekdays, and occupants inside the vehicles can clearly view the building lighting displays. Traffic surges significantly during holidays, covering both high-end groups and mass cultural tourism audiences.
Located on the core viewing belt of Linjiang Avenue in Wuchang, it directly faces the main scenery of the Yangtze River and delivers unobstructed coverage of audiences on both banks of the river. As a highly recognizable landmark building along the Wuchang Riverbank, it is integrated into the 360° three-dimensional light and shadow system of Wuhan’s two rivers and four riverbanks. Adopting a presentation form of "the sky as the curtain, the river as the stage, and the city as the scenery", it delivers strong visual impact and leaves a deep impression on audiences, greatly expanding the reach and communication depth of brand information.
This site features inherent attributes for secondary communication. Its beautiful river view and lighting displays are highly ornamental and well-received by audiences. Tourists and citizens tend to take photos and short videos voluntarily and share them on social platforms such as Douyin, Xiaohongshu and WeChat Channels, achieving offline large-screen exposure. Supported by the urban cultural tourism IP of the Yangtze River Light Show, brand placements can leverage this iconic urban nightscape to elevate brand image. It is a rare high-end building light and shadow advertising medium on the southern bank of the Yangtze River in Wuhan.
