- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Wuhan | Type：Outdoors | Frequency：0 |
| Address：No. 36 Huangpi Street, Jianghan District | Format：light show | Duration：1 minute |
| Location：Century Riverside Office Building | Min Qty：1 | Operating Time：19-22o'clock |
| Size：38352㎡ | Min Period：sun |
Boasting a stunning view of two rivers and four banks with no building obstructions, this location serves as an official core landmark for the Yangtze River Light Show. Compared with ordinary street-side media, it occupies the urban facade along the main axis of the Yangtze River and acts as a core display window for Wuhan’s night scenery. Featuring rare geographic positioning and high landmark recognition, it is an excellent benchmark media for brands to establish a presence in Wuhan and achieve city-wide exposure.
This building stands as a prominent high-rise structure in the northern part of Jiang’an District, Hankou. It features two unobstructed river-facing display facades, with a total media display area of 38,352 ㎡ and a pixel specification of 600×940. The huge immersive screen directly faces the Yangtze River, spanning views across the two rivers. It can simultaneously reach visitors at Hankou Riverside Park, sightseeing cruises along the entire Yangtze River, and audiences on both banks of the Wuchang waterfront. It offers a wide visible range and extremely strong exposure penetration.
The regular lighting hours of the light show are 19:30–22:30 daily, matching the peak hours of urban nighttime leisure, travel and night tours. The on-off time will be slightly adjusted in accordance with official requirements during seasonal transitions. A special performance mode will be activated during major festivals and urban themed events, bringing a sharp rise in traffic and public attention. It supports flexible and diverse playback formats including fly-in freeze frames and upward scrolling. Short phrases of six characters or fewer can be displayed in eye-catching freeze frames, while long copy is suitable for scrolling playback.
As one of the core landmark venues for the Wuhan Two Rivers and Four Banks Light Show, it leverages the traffic advantage of urban night views to maximize the reach and influence of promotional content. Its exterior facade serves as a complete and clear display carrier for visuals, delivering stable, striking light effects with strong visual impact. The time slot from 19:00 to 22:00 coincides with peak hours for nighttime leisure and travel, when audience attention is more concentrated.
Boasting a mature media playback system and flexible, diverse display formats, it can precisely adapt to different promotional scenarios and copy requirements. For concise content within six characters such as brand slogans and short promotional phrases, fly-in freeze-frame special effects are available to create eye-catching, grand visuals with premium texture. For long copy including event details, brand introductions and public welfare slogans, smooth upward scrolling playback is supported to ensure complete and clear information delivery.
An iconic attraction of Wuhan’s urban night scenery, the Century Riverfront Light Show features inherent internet-famous check-in appeal and status as a city business card. Its high-quality riverfront light scenes are highly viewable and sophisticated, well-received by audiences without resistance to advertising. It easily encourages citizens and tourists to take photos and share short videos voluntarily, quickly driving online social traffic on platforms such as Douyin, Xiaohongshu and WeChat Channels. This achieves dual empowerment through offline large-screen exposure and full-scale online communication.
