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| Area：Wuhan | Type：Outdoors | Frequency：0 |
| Address：No. 665 Lumo Road, East Lake Scenic Area, Hongshan District | Format：Booth | Duration：0 |
| Location：East Lake Eye | Min Qty：1 | Operating Time：0-24o'clock |
| Size：28㎡ | Min Period：4sun |
This location enjoys a stable flow of tens of millions of visitors at East Lake. The scenic area receives more than 30 million tourists annually, covering local leisure visitors, Generation Z students from universities in Wuhan, families with children, and tourists coming to Wuhan from across the country. The visitor base is young with strong purchasing power and a high willingness to share experiences online. It serves as a top destination for couple trips, family outings, university student check-ins, and sightseeing for out-of-town tourists, boasting outstanding emotional communication and memory-retaining attributes.
Nestled in the core area of Moshan Happy Jungle within Wuhan’s 5A-level East Lake Scenic Area, this site is an officially recognized urban cultural tourism landmark and a new benchmark for internet-famous check-in spots. It has been awarded the title of "China Urban Landmark Media". Facing the vast East Lake and backed by the scenery of Moshan, the project sits close to core attractions including the East Lake Greenway, Cherry Blossom Garden and Chutian Platform. It is an essential hub on the overall East Lake sightseeing route, featuring a uniquely advantageous geographical position with no building obstructions and excellent full-area visibility.
The booth is adjacent to the iconic East Lake Eye check-in spot. Brands can design exclusive photo-taking scenes incorporating the Ferris wheel landmark element to achieve 3–5 repeated visual exposures, delivering high-density visibility with the effect of "being seen by every passer-by and capturing attention immediately". It enables highly efficient brand memory building. Free from external distractions, the advertisement achieves an attention rate of over 80%, far exceeding that of ordinary outdoor media.
The booth is located on the essential foot traffic route covering the waiting area at the Ferris wheel entrance and the photo plaza at the exit. 100% of visitors riding the Ferris wheel will pass by this spot. It also captures passing visitors from East Lake Greenway and Moshan Cherry Garden, delivering a far larger exposure base than scattered ordinary booths in scenic spots. As a top cultural and tourism landmark in Wuhan, the Eye of East Lake boasts high online popularity. By directly linking the booth to this landmark IP, brands can leverage the massive natural visitor flow attracted by the landmark itself.
The booth site is spacious, well-organized and free of obstructive interference, offering great flexibility. It suits various marketing activities including brand pop-ups, new product launches, holiday-themed campaigns, IP co-branding events and public welfare cultural tourism promotions. This location upgrades marketing from "one-way exposure" to "immersive experience and interaction". It enables close contact with visitors to complete full-link marketing covering brand awareness building, on-site interaction, visitor information collection and product conversion.
Visitor volume remains stable on ordinary days and surges during cherry blossom season, summer vacation and statutory holidays. The booth can be deployed as a bundled package with the Ferris wheel’s circular light show and cabin glass stickers, forming a complete marketing chain of "giant aerial screen exposure + immersive cabin reach + on-site offline interaction and conversion". Suitable for new product releases, brand member events, holiday-themed campaigns and other projects, it is a rare offline immersive activity venue in the East Lake scenic area of Wuhan.
