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| Area：Wuhan | Type：Outdoors | Frequency：0 |
| Address：No. 665 Lumo Road, East Lake Scenic Area, Hongshan District | Format：Film | Duration：0 |
| Location：East Lake Eye | Min Qty：28 | Operating Time：0-24o'clock |
| Size：4㎡ | Min Period：4sun |
Located in Happy Jungle of Moshan Scenic Area within the 5A-level East Lake Scenic Area in Wuhan, this immersive in-cabin media is installed on the Ferris wheel. The Ferris wheel has a total of 28 cherry blossom pink cabins, with a single rotation lasting 13 minutes and 14 seconds, symbolizing "for life". It is a top romantic internet-famous landmark in Wuhan. The glass stickers are mounted on the inner side of the viewing glass of the cabins. Advertisers can choose single-cabin or multi-cabin combined placement. Passengers inside the cabins can view the advertisements up close, while brand visuals on the exterior of the cabins are visible from a long distance outside.
Visitors spend sufficient time inside the cabins to fully view the glass sticker visuals at close range, enabling complete reception of brand messages. The effective viewing duration is far longer than that of fleeting outdoor advertisements such as roadside LED screens and light boxes. While riding the Ferris wheel, visitors admire the lake scenery of East Lake and view the brand visuals in the cabins. The brand messages are tied to a pleasant travel experience, leaving deep impressions. This form of advertising enjoys high acceptance and low resistance.
The East Lake Eye is a top romantic internet-famous landmark in Wuhan, popular among couples and families for check-ins. Visitors are highly willing to take photos and record short videos for sharing. It attracts around 1,000 visitors per day on average, with a peak daily flow of approximately 12,000 visitors during holidays. The peak passenger flow falls between 17:00 and 21:00 in the evening, which coincides with the light show hours. The two types of media can be combined to reach audiences, achieving an exposure reach rate of nearly 100%.
Installed on the inner side of the sightseeing glass of the cabin, it delivers dual communication effects: engaging tourists inside and attracting crowds outside. Passengers inside the cabin can view brand visuals up close for immersive and in-depth brand engagement. As the Ferris wheel rotates, the brand imagery on the exterior of the pink cabins remains clearly visible, covering crowds on the East Lake Greenway, scenic walkways and onlookers taking photos on the ground. A single placement achieves two-way exposure, fully amplifying communication volume and creating an all-area visual coverage effect.
Cabin glass decals can be deployed independently, or combined with the Ferris wheel’s circular light show and outdoor custom booths to build a full-link marketing system of "high-altitude light giant screen for momentum building + immersive cabin audience engagement + offline booth interaction". It suits diverse scenarios including IP support campaigns, brand declarations, holiday-themed events, new product promotions and cultural tourism promotion, and can be implemented by brands across multiple categories such as digital products, FMCG, cultural and creative goods, and cosmetics.
When tourists ride in the enclosed Ferris wheel cabin, there is no interference from other advertisements, allowing the audience to absorb brand information immersively for sufficient ad exposure. As the cabin rises to high altitude, tourists can admire the panoramic scenery of East Lake while viewing the brand graphics on the glass decals. The brand is deeply associated with the stunning East Lake landscape, greatly boosting tourists’ willingness to take photos for check-in. Images of the cabin glass decals are highly likely to be captured and shared on Douyin and Xiaohongshu, generating secondary social media communication.
