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- Media Map
| Area：Nanjing | Type：Outdoors | Frequency：120 |
| Address：No. 79 South Zhongshan Road, Qinhuai District | Format：led | Duration：15s |
| Location：Central Emporium | Min Qty：1 | Operating Time：8-22o'clock |
| Size：34.56m*22.56m =779.67m² | Min Period：week |
Located at the intersection of Zhongshan South Road and Huaihai Road in Xinjiekou, known as "China's No.1 Business District", this is a core landmark large‑screen along Huaihai Road and serves as the first visual focal point for traffic entering the Xinjiekou business district from the southern part of the main urban area. Mounted on the exterior facade of the Central Mall and closely linked to the entrance of Huaihai Road Pedestrian Street, the screen draws diverse streams of traffic. It sees a daily footfall of approximately 1.5 million people and 800,000 vehicle trips. Peak holiday footfall exceeds 2 million. Hundreds of thousands of transfer passengers from Metro Lines 1 and 2, pedestrians shopping on Huaihai Road, waiting vehicles at the intersection, and cross‑city tourists from the Nanjing Metropolitan Area all converge here.
The site boasts a multi‑dimensional traffic structure. Five metro exits and the main outlet of Huaihai Road Pedestrian Street are all situated opposite the screen, fully covering four core audience groups: commuting white‑collar workers, out‑of‑town tourists, and business visitors. Its audience is mainly middle‑to‑high‑income people aged 25‑45 with a large proportion of high‑net‑worth customers, highly overlapping with consumer groups of major shopping malls in Huaihai Road and Xinjiekou. It is suitable for advertising placements across multiple categories including automobiles, luxury beauty products, finance, and urban event marketing.
Featuring high‑definition resolution for fine imaging and balanced color performance day and night, the screen delivers sharp, eye‑catching and highly‑recognizable visuals even under strong daylight. At night, enhanced by the business district’s lighting atmosphere, it achieves greatly improved visual impact and ambiance. It supports diverse content formats such as brand promotional videos, new‑product short clips, festival posters, countdowns and creative dynamic visuals. High‑frequency rotation covers commuting rush hours on workdays as well as consumption peaks on weekends and holidays, continuously strengthening brand recall.
The large‑screen faces the traffic‑light intersection of South Zhongshan Road and Huaihai Road directly. Vehicles spend long waiting periods here, naturally creating a forced‑exposure advertising scenario. It captures multi‑directional vehicle traffic and crossing pedestrian flows. Mounted on the main building of Central Mall and close to the pedestrian street entrances and mall stores, the screen seamlessly integrates ad exposure with offline shopping scenarios. Audiences can visit stores for consumption right after viewing the advertisement, completing the full‑funnel marketing chain of "exposure‑interest generation‑conversion".
The greatest value of this location lies in "exposure right next‑door to consumption terminals". Directly beneath the large screen sit the entrance to Huaihai Road Pedestrian Street and the southwest gate of Central Mall. Viewers can step into the commercial district for consumption immediately after seeing ads, enabling the "brand exposure‑offline in‑store conversion" chain. It boasts great potential for social viral spread: high‑quality creative content is readily filmed by passers‑by and shared across social platforms. A single offline placement delivers dual returns of offline exposure and organic online dissemination, significantly improving return on ad spend.
As a core urban landmark and traffic hub of Nanjing, this site reaches full‑range local audiences and continuously draws cross‑city consumers from the metropolitan area including Yangzhou, Zhenjiang, Ma'anshan and other cities. Placement here achieves broad reach across city‑wide and cross‑city groups. It delivers credibility and brand endorsement that online traffic cannot replicate. High‑profile display on this giant screen intuitively demonstrates brand strength, effectively addressing pain points of fragmented online traffic and low audience recall.
