- Photos
- Specs
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- Media Map
| Area：Nanjing | Type：Outdoors | Frequency：120 |
| Address：No. 89 South Zhongshan Road, Qinhuai District | Format：led | Duration：15s |
| Location：Jiangsu Culture Building | Min Qty：1 | Operating Time：8-22o'clock |
| Size：8.6m*13.44m =116m² | Min Period：week |
The large‑screen faces southbound traffic. Drivers’ eyes naturally fall on the screen while vehicles are in motion. Free from obstructions by surrounding billboards and street trees, it delivers a high forced‑reach rate of information. The dual‑channel coverage for both pedestrians and vehicles achieves full traffic reach. Located right next to Xinjiekou Metro Station, one of Asia’s largest metro hubs, this interchange for Lines 1 and 2 generates massive outbound passenger flow passing by this location. Metro exit passengers, pedestrians on the pedestrian street, and commuter vehicles on main roads together form a three‑dimensional traffic matrix, with a forced‑exposure audience reach rate exceeding 90%.
Within a 3‑kilometer radius centered on the large screen, it covers core consumer groups in Xuanwu, Qinhuai and Gulou districts, and can also reach passenger flows from surrounding cities such as Zhenjiang and Yangzhou. It mainly targets middle‑to‑high‑income people aged 25‑45, including business professionals, white‑collar workers, tourists and local high‑spending families. Its audience profile is highly aligned with the target groups of luxury, automotive, finance and other brands, featuring strong purchasing power that matches well with high‑end brand audiences.
The standard broadcasting hours for this media asset are 08:00‑22:00, providing extensive coverage across the full traffic cycles: morning rush‑hour commutes, daytime shopping in the business district, and nighttime leisure consumption. It fits the all‑day bustling business landscape of Xinjiekou. Ads are played in 15‑second clips with a stable average of 120 rotations per day. High‑frequency exposure continuously deepens brand recall among audiences. Facing directly the vehicle flow on Xinjiekou’s main roads and massive foot traffic on the pedestrian street with no visual barriers, it boasts strong forced‑exposure characteristics. It has a huge and year‑round stable traffic base with approximately 600,000 daily pedestrians and 350,000 daily vehicles.
Nestled in the heart of Nanjing’s Xinjiekou, known as “China’s No.1 Business District”, this is a rare street‑side outdoor large‑screen media at the Xinjiekou intersection. Occupying the prime visual spot at the crossroads of South Zhongshan Road and Huaihai Road, the screen features an eye‑level viewing angle with a 200‑meter viewing distance and a wide visible range, directly facing the main traffic flow. It draws combined traffic from motor vehicles, metro commuters and pedestrian shoppers.
This outdoor ultra‑high‑definition full‑color LED screen boasts superior hardware specifications. It measures 8.64m × 13.44m with a total area of 116.12 ㎡ and a resolution of 864×1344. Featuring a flat screen surface, delicate picture quality and high color saturation, it delivers clear and vivid visuals against strong daylight and striking visual effects at night. It can perfectly display various high‑definition materials including brand feature films, 3D creative visuals, new‑product promotion content and campaign posters for special occasions, well matching the premium image of high‑end brands.
As a landmark media in central Xinjiekou, it helps convey brand strength and industry standing, significantly elevates brand premium positioning and improves regional market awareness. It serves as an excellent outdoor media for high‑end brands to reach high‑net‑worth audiences and upgrade brand image leveraging Xinjiekou’s status as an urban landmark. Its cost‑per‑thousand‑impressions (CPM) is lower than that of traditional media such as TV and newspapers, with higher‑quality audiences. Long‑term ad placements can continuously strengthen consumer recall and build brand equity.
