- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Zhengzhou | Type：high-speed railway | Frequency：120 |
| Address：No. 199, Xinyi Road, Zhengdong New District | Format：led | Duration：15s |
| Location：Exit at the northwest of the west square from the station concourse | Min Qty：2 | Operating Time：6-24o'clock |
| Size：2500*6800mm | Min Period：month |
As the final stop of a traveler's journey, this point is crucial for brand messaging. As travelers drag their luggage toward the exit, the northwest exit serves as the main outbound passage, with an average dwell time of ≥3 minutes. The LED screen sits right in the center of their view, ensuring 100% unmissable visibility. This prominent LED screen can firmly catch the attention of even hurried travelers, becoming the brand’s ‘grand finale’ and giving a perfect ending to the brand display.
After arriving, travelers shake off their travel stress and have a leisurely pace as they walk out, queue for taxis, or take the subway, with an average dwell time of 5–22 minutes. The slower pace provides ample time to take in the advertisement, resulting in a much higher ad recall than at fast-moving points like waiting areas or passageways. The northwest exit is the only centralized route for subway, ride-hailing, or private car travel to the west square, leaving travelers no alternative paths.
Leveraging the Zhengzhou station’s daily passenger traffic of 168,000, which peaks significantly during holidays and combines long-distance high-speed rail travelers with city-circle subway commuters, the media achieves a daily stable exposure of over 200,000 people. The traffic base is huge and consistently stable throughout the year, reaching 100% of arriving travelers without blind spots. As travelers move and look up, they face the screen the entire time with no obstructions or ways to avoid it. This forced exposure greatly enhances the premium feel of the brand.
In the passageways, many passengers are taking taxis, waiting, or asking for directions, giving them plenty of idle attention time, which means ads are more likely to be remembered deeply. A standard single ad runs for 15 seconds and is played over 120 times a day on average. It covers peak travel times on weekdays for commuting and holidays for returning home or tourism. Daily exposure reaches hundreds of thousands of passengers, and traffic doubles during holidays. Eye-catching dynamic visuals easily attract passengers to stop and take photos, often leading them to share on social media, achieving both offline exposure and online secondary spread.
The ads benefit from unique scene advantages, a high-quality and stable flow of passengers, and efficient communication and conversion effects, offering much higher impact than conventional media. The screens use high-definition full-color display technology, providing clear and smooth images, unobstructed views, wide sightlines, and excellent visual quality. They can accommodate various creative formats like brand videos and animated posters.
The West Plaza exit at Zhengzhou East Station features a finely targeted LED media setup that intercepts and directs passenger flow, compensating for the limited long-distance coverage of giant overhead screens. It precisely targets the segmented flow at the northwest exit, combining ‘full-area large-screen coverage + precise deep engagement at flow points’ for effective communication. Leveraging the high-value traffic of a national high-speed rail hub, it enables low-cost brand penetration in the Central Plains region and projects the city’s brand image to a nationwide audience. It's a highly efficient offline channel for brands aiming to establish themselves in Henan and radiate across central China.
