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- Media Map
| Area：Wuhan | Type：Outdoors | Frequency：120 |
| Address：Jianghan Road Pedestrian Street, Jianghan District | Format：led | Duration：15s |
| Location：The facade of Diamond Building facing the street at Huoyan Lane Food Street | Min Qty：1 | Operating Time：10-22o'clock |
| Size：18.25m×8.32m=151.84㎡ | Min Period：month |
The large screen is positioned at the curved corner of Diamond Building, facing the entire main Jianghan Road Pedestrian Street directly. It can be seen from a distance of 300 meters with no visual blind spots for foot traffic in both directions. It is a must-pass spot for walking tourists and transfer crowds, naturally forcing passersby to pause and look. Compared with ordinary LED screens mounted on single-sided walls or inside alleyways, its exposure coverage is doubled. As a national-level tourist and leisure block, Jianghan Road serves as the core commercial landmark of century-old Hankou, blending retro historic architecture with trendy night market vibes. Advertising on this large screen means securing the core visual hub for Wuhan’s external city promotion.
It sits right next to Huoyan Lane, the internet-famous food street featured on the Spring Festival Gala. To its left, it radiates key cultural and tourist landmarks including Jianghan Customs House, Hankou Riverside and Lihuangpi Road. It stands as the core visual node of foot traffic on the century-old Jianghan Road Pedestrian Street, integrating commerce, cultural tourism and internet-famous check-in spots. It effectively covers over 2 million passenger flows on average daily, with peak passenger flows exceeding 6 million during holidays, winter and summer vacations, and peak tourism seasons. The annual total passenger flow of the business district surpasses 70 million, making it a top-tier outdoor advertising medium on pedestrian streets in Central China.
Visitors line up to check in at Huoyan Lane Food Street, stroll along the block and stop to take internet-famous photos, resulting in far longer dwell time for passersby than screens alongside arterial roads. It is a 140-meter walk from the exit of Jianghan Road Station for Metro Lines 1, 2 and 6, converging three streams of crowds: metro riders, shopping visitors and riverside tourists. Surrounded by core shopping malls such as M+ Shopping Center, Wangfujing Department Store and New Jiali, it forms a one-stop consumption and check-in loop linked to the cultural tourism circuit covering Lihuangpi Road and Hankou Riverside.
Leveraging the nationally trending traffic brought by the internet-famous IP featured in the Spring Festival Gala at Yanhuo Lane, the large screen frames the entrance of the popular food street in the same shot, making it a must-visit photo spot for tourists with inherently strong social communication attributes and steady, ample exposure frequency. Compared with large screens in commercial plazas of the same tier, it boasts advantages of high foot traffic, premium visual quality, wide reach and cost-effectiveness, serving as a core high-quality outdoor medium for brands to launch campaigns in Wuhan, generate local buzz and secure long-term market presence.
Dimensions: 18.25m × 8.32m, total area: 151.84 sq.m. Standard 15-second advertisements loop 120 times daily with evenly distributed airtime throughout the day, with concentrated placements during morning, afternoon and evening peak foot traffic periods. Full coverage of citywide audiences can be achieved within a short cycle. It supports flexible switching of various content formats including static posters, dynamic video clips, custom holiday visuals and celebrity fan support materials, delivering three core outcomes for brands: brand image promotion, offline customer acquisition and nationwide online trending discussions.
The LED screen at Yanhuo Lane, Jianghan Road is a scarce corner giant screen on the century-old pedestrian street in Hankou, occupying a core location for food, culture and tourism foot traffic. Equipped with high-definition hardware compatible with 3D creative content, it attracts millions of young floating visitors every day alongside national tourists coming for check-in photos. It can rapidly reach all consumer groups across Wuhan and extend online exposure nationwide via social platforms, standing as a landmark core outdoor medium for brands in Central China to launch Wuhan-based marketing campaigns, create city-wide trending topics and boost regional brand recognition.
