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- Media Map
| Area：Zhengzhou | Type：Outdoors | Frequency：60 |
| Address：No. 36 Dehua Street, Erqi District | Format：large screen | Duration：15s |
| Location：Zhengzhou Dehua Unlimited Shopping Mall | Min Qty：1 | Operating Time：10-22o'clock |
| Size：(7.38+41.65+6.15)m(W)*18.45m(H)=1018㎡ | Min Period：week |
This media screen is installed along the central axis of the main square on Dehua Street, a national-level pedestrian street designated by the Ministry of Commerce and a national-level tourism and leisure block. It sits at the visual focal point that all pedestrians on the street must pass through, facing foot traffic coming from both directions of the pedestrian street with no buildings or trees obstructing the view, and can be seen in full from a hundred meters away. All shoppers have to pass through the coverage area of the large screen, creating a mandatory visual capture point that greatly boosts advertising memorability.
It is adjacent to the Erqi Tower and Erqi Square, and connects to the commercial zone of Zhengzhou Railway Station. It is a 360-meter walk from Exit F of Erqi Square Station on Metro Line 1. Nine major commercial complexes including David City, MixC, Joy City and Grand Shanghai City surround the location. Endorsed by two official national titles — national-level tourism and leisure block and national-level pedestrian street — this outdoor landmark serves as the iconic urban facade of Zhengzhou’s Erqi Commercial Zone, drawing three major streams of foot traffic: shopping visitors, transit passengers from the railway station, and tourists traveling to Zhengzhou from all parts of the Central Plains region.
The surrounding crowd includes office workers, family groups and local middle-to-high-income residents with strong purchasing power, covering all consumer categories such as catering, apparel, beauty, digital products, automobiles and liquor. Dehua Pedestrian Street sees a daily average footfall of 800,000 people, with peak daily visits hitting 1.8 million on weekends and holidays. The Erqi Commercial Zone records nearly 90 million annual visitors, ranking among the Top 20 of China’s Top 100 Commercial Zones, and covers tens of millions of consumers across the entire Central Plains Urban Agglomeration.
As a rare 1,000-square-meter landmark naked-eye 3D screen integrating cultural tourism and commerce in Central China, it covers all consumer groups in Zhengzhou and radiates cities in the Central Plains Urban Agglomeration including Luoyang, Kaifeng and Xuchang. Boasting a superior location, stunning visual effects and massive high-net-worth foot traffic, it has evolved into an influential urban visual landmark of Zhengzhou. Featuring three core values of massive exposure volume, premium visual texture and spontaneous online viral dissemination, it stands as a scarce high-quality outdoor advertising medium for central Chinese cities.
The screen covers a total area of 1,018 square meters, with a total length of 55 meters and a height of 18.45 meters. It adopts an integrated folded-angle design with an ultra-wide 120° viewing angle. Standard 15-second advertisements run stably for 60 cycles every day. It delivers breakthrough 3D floating visual effects and supports creative content such as screen-breaking 3D visuals, floating off-screen images and AR interaction. Visual IPs representing Central Plains culture like Shaolin Kung Fu and the Yellow River can be integrated into the screen content, which is capable of generating tens of millions of views on social media and igniting city-wide buzz at a low offline launch cost.
Backed by the dual urban IPs of century-old Dehua Street and the Red Cultural Tourism landmark Erqi Memorial Tower, the large screen serves both commercial promotion and city image display. Advertisements launched here carry the endorsement of a city landmark, making it ideal for national brands to build regional momentum as well as for Central Plains cultural tourism promotion and urban civilization public service announcements, while elevating brand positioning synchronously. The block gathers diverse formats including trendy toys, beauty products, gold and jewelry, and internet-famous catering. Experience-oriented businesses account for over 40% of the stores inside Infinity City. After viewing advertisements, audiences can visit physical stores for consumption immediately, greatly shortening the marketing chain of "exposure - interest generation - offline conversion" and delivering tangible, implementable advertising drainage results.
