Shanghai Nanjing East Road Youngor Outdoor Large Screen Advertising: The 800㎡ Naked-Eye 3D DOOH Landmark
2026-06-18Tianci MediaViews：7
Highlights
Situated at the golden intersection of Shanghai‘s legendary Nanjing Road Pedestrian Street and the Bund extension, the Youngor outdoor large screen is a crown jewel of Chinese out‑of‑home advertising. Housed on the facade of the historic Youngor Building (formerly the 1912 Quan Gong Building), this 810㎡ naked‑eye 3D giant curved LED screen delivers an immersive, glasses‑free 3D visual experience that captivates millions. For brands seeking to make a bold statement in China’s most dynamic market, this is a premier DOOH asset.
Prime Location & Premium Audience
Located at 299 Nanjing East Road, the screen occupies the absolute core C‑position of the “China‘s No.1 Commercial Street”. The 2020 eastward extension of Nanjing Road Pedestrian Street now connects it directly to the Bund, transforming this spot into a vital artery where Shanghai’s historical heritage meets modern consumerism. This position makes it an unrepeatable, long‑term monopolistic media asset with 360° visibility and zero obstructions.
The screen commands over 800,000 daily pedestrian and vehicle passes, with peak instantaneous traffic reaching 48,000 people. Its audience is a premium mix of local high‑spenders, domestic tourists, and international visitors. Crucially, 49% of the footfall is aged 19‑35, offering brands unparalleled access to China’s most sought‑after Gen Z and millennial consumers.
Technical Specifications & Visual Impact
| Specification | Detail |
|---|---|
| Total Screen Area | 810 m² (ring‑building curved design) |
| Display Technology | Naked‑Eye 3D (no glasses required) |
| Visual Features | Ultra‑high brightness, vivid colors, 160°+ wide viewing angle |
| Operation Hours | 09:00 – 22:00 daily |
| Standard Spot | 15 seconds |
| Frequency | 60 plays per day |
This is the only self‑owned 810㎡ naked‑eye 3D screen on Nanjing Road. The curved, wrap‑around facade ensures the display is visible from multiple angles along the entire pedestrian street, creating a powerful, immersive brand experience. The screen’s cutting‑edge technology allows for stunning 3D illusions that appear to “pop out” of the building, turning every advertisement into a social media event.
Advertising Formats & Investment
Pricing reflects the screen‘s status as a top‑tier landmark media asset:
| Package | Estimated Weekly Cost (RMB) | Estimated Weekly Cost (USD) |
|---|---|---|
| Standard 15‑second Rotation | ¥250,000 – ¥500,000 | ~$34,000 – $69,000 |
Rates vary by season (Chinese New Year, Golden Week premiums apply) and booking duration. The screen offers flexible投放周期 starting from one week.
Why Advertise on the Youngor Screen?
Unmatched Brand Prestige – Appearing on this landmark signals market leadership. The building itself is a century‑old icon, and the screen was unveiled as part of Youngor‘s “flagship store strategy” with a multi‑million‑yuan investment.
Proven Engagement – Campaigns on this screen have generated single‑day exposures exceeding 2 million, with over 3,000 daily check‑ins and hundreds of millions in social media buzz.
Free Earned Media – The naked‑eye 3D effect consistently turns ads into tourist photo opportunities and viral social content, amplifying your reach far beyond the physical screen.
High‑Value Audience – Surrounded by New World City, Bailian ZX, and Daimaru Department Store, the screen captures consumers with strong purchasing intent across fashion, F&B, beauty, and lifestyle categories.
How to Book
For booking inquiries and customized media plans, please contact TianCi Media – the authorized representative for this premium DOOH asset. TianCi Media can provide tailored solutions, competitive rates, and end‑to‑end campaign support to ensure your brand achieves maximum impact on Shanghai‘s most iconic outdoor screen.
Conclusion
The Shanghai Nanjing East Road Youngor outdoor large screen is more than a billboard – it is a city‑scale brand statement. With its 810㎡ naked‑eye 3D canvas, prime location at the heart of “China’s No.1 Commercial Street,” and access to millions of high‑value consumers, it offers an advertising opportunity that is truly unparalleled in China. For brands ready to dominate the conversation in Shanghai, this is the ultimate platform.
