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- Media Map
| Area：Tianjin | Type：Outdoors | Frequency：60 |
| Address：No. 2, Nankai Third Road, Nankai District | Format：large screen | Duration：15s |
| Location：Ziyunxiang Building | Min Qty：1 | Operating Time：8-22o'clock |
| Size：14.40m(W)×73.92m(H)＝1064㎡ | Min Period：week |
Located at the intersection of Huanghe Road and South Nankai Third Road, two major arterial roads, this site is merely a 55-meter walk from Xinanjiao Interchange Station of Metro Lines 1 and 2. It serves as the core entry point for foot traffic spanning the Old City and Xinanjiao dual business districts, delivering full coverage of three streams of traffic: two-way motor vehicles, pedestrians out for shopping, and metro commuters. Traffic lights at the intersection force natural waiting stops for passersby, allowing the giant screen’s visuals to be seen from afar, which delivers far higher exposure efficiency and leaves a deeper impression than ordinary roadside advertising screens along main roads.
This integrated giant screen features a vertical streamlined mirror design with a total display area of 1,064 square meters. Within a 500-meter radius, it links Nankai Joy City, Tianyou City and the popular food street at Xibeijiao. Its 3-kilometer coverage encompasses the cultural and tourism belt of Ancient Culture Street and Gulou Old City, while also radiating the core residential areas of Heping and Nankai Districts. It connects two major traffic sources: commercial consumption and urban cultural tourism. It can reach consumer groups of all ages within the city and accommodate cross-regional tourist crowds from the Beijing-Tianjin-Hebei region.
The daily total volume of vehicles and pedestrians passing through the intersection exceeds 1.5 million. The Xinanjiao business district sees over 100,000 daily pedestrian visitors, with peak numbers surging past 200,000 on weekends and holidays. Xinanjiao Metro Station records more than 50,000 daily inbound and outbound passengers, and the business district attracts over 50 million total visitors annually. The two-way four-lane arterial road maintains constant vehicle flow; motorists can view the giant screen from a long distance, while large numbers of pedestrians stop to take photos and check in. Its effective exposure rate vastly outperforms small and medium-sized screens in ordinary commercial districts.
This large screen is the largest outdoor giant screen on a single building in the North China region, featuring a unique vertical streamlined mirror design. Its vertical frame delivers stunning visuals with outstanding recognizability. The screen produces clear, transparent images free of color cast and whitening, and its high refresh rate eliminates moiré patterns during filming, enabling high-definition shooting of short videos on mobile phones. It supports naked-eye 3D stereoscopic special effects and can display screen-breaking floating visuals, virtual human creative content, and customized urban cultural tourism visuals, effortlessly creating viral hit visuals that sweep across Tianjin’s local social media platforms.
The commercial complex houses trendy retail brands, high-end beauty counters and popular internet-famous restaurants. Audiences reached by the advertisements can walk to surrounding stores in minutes to experience consumption, drastically shortening the marketing chain from "ad exposure to offline store conversion" and delivering tangible, immediate customer acquisition results. Rooted in the Tianjin-style cultural tourism IPs of the Old Town and Ancient Culture Street, the large screen also serves as a display window for the city’s image. It can host campaigns for urban civilization promotion, cultural tourism marketing, and festival-themed public welfare advertising, endowing brands with the authoritative credibility of an official city landmark and elevating their overall brand positioning.
As an iconic vertical giant screen on the skyline of Tianjin’s inner ring road, it boasts three major traffic advantages: a key urban transportation hub, a mature commercial district, and time-honored cultural tourism resources, granting it absolute visual exclusivity. Tourists and motorists will naturally capture the screen when shooting street scenes and night views, spontaneously generating massive check-in materials for social media platforms. This delivers extensive offline exposure coupled with full-scale viral dissemination online, making it a rare core outdoor landmark medium for brands in the Beijing-Tianjin-Hebei region to deepen their presence in the Tianjin market and create phenomenal local marketing campaigns.
