- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Tianjin | Type：Outdoors | Frequency：60 |
| Address：No. 9 Leyuan Road, Hexi District | Format：led | Duration：15s |
| Location：Sunshine Paradise Joy City | Min Qty：1 | Operating Time：9-22o'clock |
| Size：52.80m(w)×13.44m(h)=710m² | Min Period：week |
This media screen is located on the main facade of Sunny Paradise Joy City at No. 9 Ledyuan Road, Hexi District, Tianjin, within the core zone of Tianjin Cultural Center. It is a 70-meter walk from Exit D2 of Ledyuan Road Station on Metro Line 6 to the screen location. Facing Tianjin MixC across the street, it stands adjacent to iconic urban cultural landmarks including Tianjin Museum, Tianjin Grand Theatre and Galaxy Square, serving as a core visual spot integrating government affairs, cultural tourism and family-oriented commerce in Hexi District.
The daily average combined passenger flow of the Cultural Center and Joy City business circle reaches 120,000 people, with peak family visitor volume exceeding 220,000 on weekends, holidays and winter & summer vacations. The daily two-way traffic volume on the main Ledyuan Road surpasses 80,000 vehicles, and the annual total passenger flow of the business circle tops 40 million. The block is mainly frequented by families for leisure, parents with children and cultural sightseers, who tend to stay longer, resulting in a far higher proportion of effective ad exposure than ordinary roadside screens along arterial roads.
Facing the two-way traffic on the urban arterial Ledyuan Road, this location captures four streams of foot traffic: visitors to the Cultural Center park, family shoppers, metro commuters and cultural tourists, as well as consumers from surrounding high-end residential communities. It connects Galaxy Shopping Center, Xiuyue Road Residential Area and Xiaobailou CBD. It is not only the cultural tourism landmark representing southern Tianjin, but also an exclusive outdoor landmark LED media screen in North China’s top family-themed business circle.
As an iconic visual landmark in Tianjin’s core business district, this large screen serves as a prime platform for urban cultural promotion and commercial brand communication. It has undertaken major municipal cultural tourism and government publicity initiatives such as the Summit of the Shanghai Cooperation Organization. Leveraging its landmark status, it stands as the top choice for brands to launch signature campaigns, inherently lending authority to brand messaging. Benefiting from heavy foot traffic in the commercial hub, it efficiently reaches mid-to-high-end local consumers in Tianjin.
The surrounding area boasts a full spectrum of commercial formats, including high-end retail at MixC, family entertainment at Joy City, trending restaurants, star-rated cinemas and education and training institutions, forming a one-stop consumption ecosystem integrating family outings, shopping and dining. After viewing advertisements on the screen, audiences can immediately visit nearby stores for immersive experiences, drastically shortening the marketing chain from generating online interest to offline sales conversion and delivering tangible customer acquisition results. The large screen can coordinate with offline events to build momentum simultaneously, and also supports celebrity fan support activities and film and television promotions, catering to targeted family marketing while boosting local popularity for mass consumer brands across the city.
Rooted in dual high-traffic resources—the top-tier cultural tourism IP of Tianjin Cultural Center and Joy City Sunny Park, a benchmark family-oriented commercial complex in North China—the screen’s visuals are framed alongside Galaxy Square and the architectural complex of Tianjin Cultural Center. Tourists and families voluntarily take photos and share them on Douyin, Xiaohongshu and WeChat Moments, creating a closed-loop communication model featuring massive offline exposure and viral local dissemination online. It accurately captures high-value family consumers with a streamlined consumption conversion path, making it an ideal medium for brands to deepen market presence in Hexi District, Tianjin and expand their reach to family consumer groups citywide.
