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| Area：Shenzhen | Type：Outdoors | Frequency：60 |
| Address：No. 1 Fuhua 1st Road, Futian District | Format：large screen | Duration：15s |
| Location：Greater China International Exchange Square | Min Qty：2 | Operating Time：8-22o'clock |
| Size：20m(宽)×6.5m(高)=130m² | Min Period：week |
Located at China World International Trade Square, No. 1 Fuhua 1st Road, Futian District, Shenzhen, the outdoor media is mounted on the facade of Sheraton Shenzhen Futian Hotel, which is part of a comprehensive complex. Sitting at the core axis of Shenzhen Futian CBD, it faces Civic Center to the north and borders Shenzhen Convention & Exhibition Center to the south. As a high-visibility landmark spot serving as the city's CBD showcase, it is suitable for both commercial brand promotion and trendy cultural communication, ranking among Shenzhen’s most influential digital urban landmarks.
In front of the screen lies an open public square with no tall green plants or low-rise buildings blocking the view. Pedestrians on the ground and those exiting the metro can enjoy multiple comfortable viewing perspectives including eye-level and upward views. This media setup features twin linked LED screens positioned on either side of the main entrance of the Sheraton Hotel, creating a symmetrical dual-screen visual composition. Each screen can play visuals independently, and they also support synchronized output of complete creative content, delivering outstanding visual integrity and expansive image expressive power.
The large screens adopt a vertically continuous giant screen layout matching the height of the building, forming a striking visual focal point reminiscent of a "City Eye". The media directly faces Exits A1 and A2 of Convention & Exhibition Center Station on Metro Lines 1 and 4, as well as the major thoroughfare Fuhua 1st Road. Metro passengers can reach the square in front of the screens directly. It is one of the rare landmark outdoor LED media in the area situated right at a metro exit, reaching over 100,000 people daily. Multiple major traffic arteries run through the surrounding area, generating considerable weekly vehicle and pedestrian traffic volume.
The commercial zone of the plaza boasts a concentration of trendy business formats. Its dual screens serve as popular check-in spots for fan support events and IP activities, enabling outreach to young consumer groups. They cater to the audience groups of youth-oriented brands spanning light luxury, trendy beauty, cultural and entertainment IPs, and emerging fast-moving consumer goods, supporting a broader coverage of audience circles. Adjacent to a five-star Sheraton Hotel and a convention and exhibition center, the area hosts large-scale exhibitions, business summits and intercity business visitors all year round, gathering high-net-worth out-of-town business travelers and facilitating cross-regional brand image communication.
As a landmark outdoor media installation in Futian CBD, the dual screens are compatible with a full spectrum of communication scenarios. They can fulfill diverse communication demands including brand image upgrading, new product launches, government and enterprise event promotion, urban cultural tourism marketing, fan support campaigns for cultural and entertainment works, and cross-border creative marketing, featuring exceptional versatility. Leveraging its identity as a landmark in the core business district, the site comes with inherent internet-famous check-in appeal. It delivers dual empowerment through offline visual exposure and secondary online social media dissemination, which can rapidly amplify brand buzz and achieve breakout communication beyond existing audience circles.
Compared with standalone large screens elsewhere in the CBD, the coordinated communication of the dual screens offers wider coverage dimensions and more striking visual differentiation. With equivalent foot traffic within the business district, they create stronger audience recall and yield higher communication conversion rates. Meanwhile, backed by the mature traffic ecosystem of the integrated complex, the exposure targets high-precision audiences with minimal irrelevant traffic. Precise ad placements enable effective audience cultivation while balancing brand visibility and premium brand positioning, making this location a prime core outdoor advertising spot for high-end brands in Shenzhen CBD.
