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| Area：Wuxi | Type：Outdoors | Frequency：0 |
| Address：Intersection of Sheng'an Road and Fengxiang Road, Liangxi District | Format：billboard | Duration：0 |
| Location：South side of Ronghu Bridge | Min Qty：1 | Operating Time：18-22o'clock |
| Size：38m(长)×7m(高)＝266㎡ | Min Period：month |
Located at the intersection of the old and new sections of the Beijing-Hangzhou Grand Canal, this stretch starts from the junction of Chunshen Road and Xianqian Street in the east and extends westwards to Sheng'an Road. Serving as Wuxi's "Western Gateway" that links the Nanjing-Hangzhou, Wuxi-Yixing and Wuxi-Jiangyin expressways, it forms a major artery of the city's transportation network. The area sees extremely heavy traffic around the clock, reaching a large number of commuters and passing vehicles all day long, delivering exceptional daily exposure and effectively targeting high-value private car owners and business travelers.
It covers two-way traffic on Sheng'an Road and Fengxiang Road, cross-canal traffic on Ronghu Bridge, passenger flow at Sheng'an Station of Metro Line 4, and more than a dozen bus routes. The average daily vehicle flow stands at around 150,000 units with over 80,000 pedestrian visits. The monthly exposure volume exceeds 45 million times. During morning and evening rush hours, the vehicle speed ranges from 20 to 40 km/h, creating a mandatory viewing window of 15 to 30 seconds. Traffic flows continuously for daily commutes and evening trips home, enabling non-stop brand exposure throughout the day with high reach frequency and stable re-engagement rate.
Within a 3-kilometer radius lie Sheng'an New Town, Shanbei Community, Huishan Industrial Park and other areas, home to approximately 300,000 permanent residents. The area is packed with commuter vehicles, freight trucks and private cars. Featuring single-sided and double-sided display with a 360-degree panoramic view, the display is clear and vivid in daylight and brilliant and eye-catching at night, visible even from across the canal. Its panel size is three times larger than that of ordinary road signs, with twice the visible distance and a 50% higher memorability rate. It can instantly capture attention amid moving traffic, delivering outstanding brand exposure results.
Located at the intersection of Sheng'an Road and Fengxiang Road in Liangxi District, on the north side of the west approach bridge of Ronghu Bridge, this outdoor media platform sits at three core positions: the northwest gateway of Wuxi, a landmark across the Grand Canal, and a major urban arterial road. Boasting six strengths including a prime landmark location, a large unobstructed display area, high traffic exposure, all-day visibility, precise coverage of the middle-class group and compliant and stable operation, it has become a premium communication hub for brands to cover the northern urban area, extend influence to Huishan District and connect with the city center, ranking among the top-tier outdoor media resources in northern Wuxi in terms of communication effectiveness.
This location captures traffic from the eight-lane dual-direction arterial roads of Sheng'an Road and Fengxiang Road, as well as vehicles crossing the Grand Canal via Ronghu Bridge. It also reaches commuters from Sheng'an Station of Metro Line 4 and passengers of more than a dozen bus routes. Traffic moves at a moderate speed on ordinary days and becomes dense and slow during morning and evening rush hours, naturally creating a 15 to 30-second mandatory viewing window. It achieves high audience reach frequency and stable repeated exposure, delivering non-stop visibility all year round. Traffic volume surges during holidays, further expanding exposure scope and maximizing both the coverage and sustainability of brand communication.
As a core area for urban renewal in northern Liangxi District, this region keeps advancing urban regeneration, road network upgrading and improvement of living supporting facilities. More high-end residential communities, commercial complexes and industrial parks have been built nearby, accompanied by a steady growth of permanent residents and continuous upgrading of regional consumption capacity. As an important landmark along the Grand Canal Cultural Belt, its rising urban influence drives a steady increase in the exposure value of this media site. Brands with long-term placements can continuously reap the dividends brought by regional development.
