- Photos
- Specs
- Advantages
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- Media Map
| Area：Guangzhou | Type：airport | Frequency：360 |
| Address：Guangzhou Baiyun International Airport | Format：led | Duration：5s |
| Location：T1 Domestic Arrivals Baggage Claim | Min Qty：5 | |
| Size：5 ×1.7（双面） | Min Period：week |
Located directly above the baggage carousel, passengers are forced to stay for 8–12 minutes while retrieving luggage. This ensures they must pass through the area, creating a dual-lock waiting scenario with nearly 100% exposure. Each screen receives 360 high-frequency exposures daily, combined with a 15-second prime duration. Repeated exposure to information significantly enhances brand recall. Passengers have just arrived, are relaxed, and have focused attention, making them more receptive to information and more likely to convert than in the rushed departure scenario.
The LED media is situated directly above the carousel, at the 'golden viewing angle' in the passengers' line of sight or slightly upward. By taking advantage of passengers' boredom during waiting periods, the looping video content provides long-term immersive exposure, effectively reducing passengers' resistance to advertising, greatly increasing information reception and memorability. High-frequency repeated exposure reinforces the brand imprint, making advertising more targeted and timely.
Passengers are forced to stay for 8–12 minutes retrieving luggage, ensuring visibility, with 100% coverage of arriving traffic. The high-definition, high-brightness LED screens display clear and striking images; the arrivals hall is free from cluttered advertising. The brand presentation appears premium, and dynamic displays are more eye-catching than static lightboxes, delivering brand information more intuitively. Double-sided displays and multiple units in a row cover the entire baggage claim area, with no visual blind spots, enabling a powerful matrix-style screen effect.
The baggage hall is enclosed and tidy, free from outdoor stray light and redundant advertisements, covering the sole stopping point for all domestic arrivals. This enables complete all-process exposure: 'get off the plane → collect luggage → see the advertisement.' It can be combined with departure and mixed-traffic area media to construct a 'departure — arrival — departure' full-chain reach, maximizing dissemination efficiency.
With the strong appeal of dynamic visuals, the deep penetration of forced dwell time, the full coverage of core customer groups, and the flexible adaptability of digital placement, it has become a strategic tool for brands to communicate effectively and create emotional connections with travelers at the endpoints of their journeys. Relying on Terminal 1’s massive passenger base and the unique "forced stop" scenario of the baggage claim area, this media format demonstrates dynamic advantages and marketing value that traditional static advertising cannot match.
Leveraging the natural advantages of the scene and its functional characteristics, it has become a high-quality carrier for brands to connect with target audiences and convey core values. Its advantages are not simply about adding traffic; rather, they lie in the deep integration of scene adaptation, precise audience targeting, and effective communication. Distinct from traditional airport advertising forms, it better meets the core needs of precise marketing and contextualized communication, creating dual memory points of “scene and content,” allowing brands to stand out amid numerous advertising messages.
The airport LED media in the baggage claim area, with its clear picture quality and unique situational advantages, easily prompts travelers to take photos and share them, creating a synergy between offline exposure and online dissemination. This allows brand information to break through the limitations of the airport setting and achieve secondary diffusion. While displaying advertisements, LED media can simultaneously present simple baggage claim guidance, balancing practicality with commercial value. This not only enhances the travel experience for passengers but also makes the delivery of brand messages more approachable, further strengthening brand goodwill.
