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| Area：Dalian | Type：Community | Frequency：0 |
| Address：No. 267, Huabei Road, Ganjingzi District | Format：barrier gate | Duration：0 |
| Location：Hongyuan Residential Community | Min Qty：1 | |
| Size：2400*750 | Min Period：week |
Located in the core residential area of Shandong Road, it is an important transportation hub connecting the South China business district and the Quanshui residential area. It is approximately 894 meters from Qianshan Road Station on Metro Line 1, with 66 nearby bus stops covering multiple routes including Line 1301 and supplemental services. The transportation network is well-developed, with a stable and dense flow of passengers. As a necessary passage for community access, this advertisement, with its forced exposure, precise audience reach, and high cost-effectiveness, has become a premium placement in community media in Ganjingzi District, Dalian.
Situated in the mature residential area of Shandong Road in Ganjingzi District, there are over 20 residential complexes within a 2-kilometer radius, forming a high-density residential cluster and serving as a core hub for regional consumers. It is only 1.5 kilometers from the South China Plaza business district, with surrounding facilities including supermarkets, hospitals, schools, and dining options, ensuring a complete living environment. The daily external traffic exceeds 3,000 people.
Adjacent to the main Huabei Road, which connects the urban area with the development zone, the road sees a daily vehicle flow of 5,000 and a pedestrian flow exceeding 8,000, providing dual coverage for both community internal and external traffic. It reaches neighborhood residents, visitors, nearby residents, as well as passing pedestrians and vehicles, ensuring double audience coverage outside the community and expanding the advertising influence while maintaining complete visibility to effectively capture the attention of both pedestrians and passing vehicles.
Vehicles and pedestrians in the community must pass through the barrier gate, with residents crossing 2–4 times daily, creating a natural 3–5 second prime viewing window. This precisely matches the daily consumer needs of the residents, promoting the exposure-interest-consumption conversion chain and effectively enhancing brand recognition and favorability among the target audience.
With its four core advantages of precise audience targeting, mandatory exposure impact, high cost-effectiveness, and seamless integration with the context, it has become a benchmark location in the community media of Ganjingzi District, Dalian. It perfectly meets the brand's last-mile precise marketing needs, effectively connecting the entire chain from exposure to conversion, and helps brands build a solid and positive reputation in the community market.
Relying on the mature community base and high foot traffic of Hongyuan Residential Area, community barrier gate advertising has become an efficient medium for brands to penetrate the local market and reach specific target audiences. It also serves as a typical case of integrating branding and effectiveness within a community setting, creating a core community marketing platform for advertisers with both high exposure and high conversion rates. It ensures strong, undisturbed exposure, making the delivery of advertising messages more memorable.
Barrier gate ads occupy the only entrance and exit for vehicles and pedestrians in the residential area, forming a natural environment for mandatory viewing. This allows information to be fully conveyed without interference from other media, achieving nearly 100% reach. This community-context-based trust endorsement can effectively enhance brand favorability, supporting brands in converting recognition into genuine trust, and maximizing advertising effectiveness.
With stable high-value traffic, precise demand matching, community trust endorsement, low cost with high returns, and long-term strategic value, it has become the preferred medium for advertisers seeking to strengthen their presence in the local market and enhance investment efficiency.
