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| Area：Xuchang | Type：Community | Frequency：0 |
| Address：South of the intersection of Hubin Road and West Street | Format：barrier gate | Duration：0 |
| Location：Lakeside Community | Min Qty：1 | |
| Size：2400*750 | Min Period：week |
Located in the core area of Hubin Road in Weidu District, Xuchang City, situated south of the intersection of Hubin Road and West Street, and adjacent to main urban roads such as Huatuo Road and Yuliu Street, the surrounding area has well-established educational, medical, and commercial facilities, with convenient transportation. It is one of the mature residential communities in Weidu District. The community entrance barrier gate advertisements serve as a prime communication medium for community traffic. With the core advantages of mandatory viewing, high-frequency exposure, and precise targeting, they have become a preferred media choice for brands to deeply cultivate the Xuchang local market and target middle-to-high-end consumers.
During vehicle passage, as the barrier gate arm rises and lowers, the audience naturally pays attention to the space ahead, ensuring 100% effective ad reach and avoiding the selective ignoring problem of traditional advertisements. In a closed community environment with limited media forms, barrier gate ads monopolize visual focus with no competition from other ad formats, significantly improving information transmission efficiency and precisely covering high-value audiences, achieving high returns with minimal investment.
As an established mature community, with stable neighborhood relations and strong community identity, ads that rely on the security of the community setting are more likely to gain residents' trust, effectively enhancing brand reputation. The community is close to key facilities such as Hubin Road Primary School, Weidu District Public Hospital, and Guochao Shopping Center, allowing ads to indirectly reach teachers, students, medical visitors, and local commercial traffic, breaking beyond a single community boundary and expanding audience coverage.
Barrier gate ads monopolize visual focus with no competition from other ad formats, with information transmission efficiency over 40% higher than that of large commercial screens. Surrounding main urban roads such as Hubin Road, Huatuo Road, and Yuliu Street are connected by bus routes 1 and 17 directly to the community entrance, offering convenient transportation. Ads can radiate to multiple mature communities and commercial outlets within a 1–3 kilometer radius.
Advertising, with its precise audience targeting, efficient communication effects, and prime geographic location, provides brands with a high-quality platform to deeply penetrate the Weidu District market in Xuchang. It is an ideal choice for enhancing brand awareness and promoting product sales. By leveraging the stable traffic of mature communities, high-value audiences, and the radiation benefits of surrounding amenities, it has become a core communication medium for brands to establish a strong presence in Xuchang’s Weidu District mature residential areas.
With five key values—core location reach, precise targeting of high-net-worth families, enforced high-frequency exposure, community scene trust endorsement, and extremely high return on investment—it becomes a golden investment vehicle for brands to effectively reach and convert audiences in mature residential zones in Xuchang’s Weidu District. It is particularly suitable for industries such as local lifestyle services, home building materials, and financial services, making it an excellent choice for enhancing regional brand penetration and sales conversion.
Relying on dedicated display positions on barrier poles and gate panels, which are only 1–2 meters from the audience, the visuals are clear and detailed, creating a strong visual impact. Unlike elevator advertising, which involves competition among multiple brands, advertising in these specific scenarios has exclusivity. Audiences, while waiting for the barrier gate, are not distracted by other information and can quickly grasp the core content of the advertisement. This combination of close-range visuals and an interference-free environment allows brand messages to be delivered more directly and efficiently, achieving immediate recognition and recall.
