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| Area：Xuchang | Type：Community | Frequency：0 |
| Address：No. 324, East Section of Jian'an Avenue | Format：barrier gate | Duration：0 |
| Location：Yihe Yuan Residential Community | Min Qty：1 | |
| Size：2400*750 | Min Period：week |
With more than ten years of stable residential accumulation in the community, it has become the core entrance for local brands to reach family consumer groups, and is close to Qingwei River Amusement Park, Jinhui Plaza, supermarkets, medical care, education and other living facilities, building a high-quality audience base and scene environment for community barrier advertising
The average number of people entering and exiting the community is about 500-800 times a day, and the core population is the owners of the community, covering the main consumer groups of young and middle-aged people and the elderly, with strong family consumption demand, and high acceptance of local life services, home furnishings, supermarkets and other brands, and at the same time radiating the passenger flow of community visitors, surrounding parks and business districts, forming a double reach of the passenger flow around the core owners, and the directionality of advertising allows advertising to completely bid farewell to invalid exposure
Barrier advertisements can also radiate the surrounding Qingwei River amusement park leisure crowds and the passenger flow of Jinhui Plaza business district, forming dual traffic coverage around the community, expanding the scope of brand reach, and improving the radius of return on investment, so that every advertising investment can be converted into effective exposure
Located at the intersection of Xuefu Street on Weihe North Road, close to the Fat Donglai Angel City on Jian'an Avenue, the surrounding facilities are mature, the transportation is convenient, is one of the high-quality residential communities in Weidu District, the entrance and exit advertising of the community as the golden communication carrier of the community traffic entrance, with the core advantages of forced viewing, high-frequency exposure, and accurate reach, has become a high-quality media choice for brands to deeply cultivate the local market in Xuchang and target high-end consumer groups
Located at the must-pass points of vehicle entry and exit, drivers naturally pay attention to the front while waiting for the barrier to lift, creating a mandatory reading scenario. The advertising information is almost impossible to ignore, with an extremely high single-exposure reach. With the three major advantages of prime location, forced exposure, and precise audience targeting, it has become a top choice for community advertising in Weidu District, Xuchang, helping brands quickly penetrate the local market and enhance brand awareness and sales conversion. Barrier gate advertisements are displayed 24 hours a day, unaffected by weather, effectively conveying brand information both day and night, maximizing advertising value.
Relying on over ten years of mature residential accumulation in Weihuyuan, the advertisements here are not just simple display carriers; they are an important window for establishing emotional connections with local residents and conveying brand value. Brand information is rooted in residents’ daily travel scenarios, creating ongoing brand recognition and consumer guidance, solidifying the foundation for local brands’ offline marketing.
As the sole visual focal point at the entrance and exit of the community, all vehicles and pedestrians must pass through the barrier gate. The waiting time before the barrier lifts naturally makes the advertisement the visual center, creating a forced-reading effect with no other distractions. The ad closely aligns with residents' daily travel scenes and highly overlaps with surrounding community commercial and local service consumption scenarios. The decision-making distance is short, and the conversion path is quick, rapidly guiding customers to in-store or online actions.
With four major advantages—prime location, forced precise reach, high-frequency deep exposure, and endorsement by community scenarios—it has become a golden communication channel for brands cultivating the mid-to-high-end community market in Weidu District, Xuchang, helping brands achieve efficient conversion from traffic to sales.
