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| Area：Beijing | Type：Outdoors | Frequency：60 |
| Address：No. 8, Xiushui East Street, Chaoyang District | Format：light show | Duration：15s |
| Location：Beijing Xiushui Street Building | Min Qty：1 | |
| Size：103.6m(w)*33.3m(h) | Min Period：week |
Xiushui Street Tower is located in the heart of Beijing's CBD, adjacent to the China World Trade Center, the embassy district, and a cluster of high-end hotels. With a daily pedestrian and vehicle flow of over 300,000, the surrounding area gathers the headquarters of multinational companies, five-star hotels, international schools, and luxury residences. Its audience primarily consists of high-spending foreigners, business elites, and cultural and tourist crowds, naturally aligning with the communication needs of high-end brands in luxury goods, culture and tourism, automobiles, and finance.
As an important landscape for welcoming the Belt and Road International Cooperation Summit Forum, Xiushui Street Tower connects to the main thoroughfare of Chang’an Avenue, which sees a daily traffic volume of over 100,000 vehicles, attracting a large number of domestic and international tourists, business professionals, and embassy personnel, with a high proportion of foreign visitors.
With five core advantages—prime location on Chang’an Avenue, a high-end and diverse audience, immersive experiences throughout the building, authoritative endorsement, and flexible operations—the tower has become the top choice for outdoor media to enhance international brand influence, accurately reach high-end consumer groups, and achieve efficient marketing conversions
The light show, with its unique geographical location, innovative technological applications, and diverse value functions, has become a dazzling visual attraction on Chang’an Avenue. It is not only a nighttime beautification project for commercial buildings but also an important carrier for showcasing the capital’s culture, international exchange, and public leisure. It vividly conveys the era's connotation of 'One Belt, One Road, One Xiushui Street' and injects new vitality into Beijing’s nighttime economy and cultural tourism.
With its prime location, high-value international audience, stunning visual effects, and strong communication attributes, it has become a highly valuable outdoor media platform along the extended line of Beijing's Chang'an Avenue. It serves as an ideal medium for high-end brand display, cultural communication, and event marketing, offering a rare media resource for brands to achieve high-end exposure, precise reach, viral dissemination, and cultural empowerment.
The location attributes of Xiushui Street make light show advertising more targeted, ensuring that every advertising investment precisely reaches the intended audience and maximizes communication effectiveness. The light show is clearly visible within a one-kilometer radius on both sides of Chang'an Avenue, creating strong visual coverage and forming a closed-loop of offline viewing, online sharing, and driving offline traffic, allowing the ad impact to transcend physical space.
Its core value lies in its ability to achieve precise reach through prime location and high-value audiences, while evoking emotional resonance and social sharing through technological innovation and customized content. Additionally, by leveraging historical heritage and policy alignment, it injects deep value into brands. For high-end brands, multinational companies, or institutions with cultural communication needs, light shows are the preferred medium for communication upgrades, with each burst of light and shadow translating into tangible brand value.
The Xiushui Street light show has surpassed traditional outdoor advertising media, becoming a composite high-end communication platform that combines landmark influence, technological expression, cultural significance, and social transmission power. Brands advertising through light shows here not only gain high exposure but also strengthen their high-end, credible brand image by aligning with the city's image projects.
