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- Specs
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- Media Map
| Area：QINGDAO | Type：airport | Frequency：0 |
| Address：Qingdao Jiaodong International Airport | Format：Film | Duration：0 |
| Location：Outer corridor bridge | Min Qty：135 | |
| Size：4m-15m | Min Period：month |
Located on the exterior facade of the jet bridge connecting the terminal to the aircraft, it is a viewpoint that 100% of passengers must pass for boarding and deplaning, unobstructed and undisturbed, forcing visual contact. Passengers spend on average 3–5 minutes waiting to board and walking through the jet bridge, ensuring full reception and high retention of advertising information. When unobstructed outside the jet bridge during aircraft parking and taxiing, both passengers and crew can clearly see it, while also covering the area beneath the jet bridge and the surrounding apron staff, achieving dual “air-to-ground” reach. It offers a large area, continuous display with no other advertising interference, making it suitable for brand image presentation.
The exterior jet bridge is the only access point for flight boarding; passengers face it directly for the entire boarding and deplaning process. Unobstructed and interference-free, the exposure rate is extremely high, with a near-100% undisturbed reach. The average daily exposure reaches over 60,000 high-end business and international travelers.
Passengers wait before boarding and spend an average of 3 minutes walking through the jet bridge, allowing full reception of advertising information without other advertising interference. This creates an exclusive brand visual space, increasing memory retention by over 40%. It can be combined with airport lightboxes, TVs, and digital display screens to create a full-process brand exposure loop from “terminal - jet bridge - cabin,” boosting conversion rates by over 50%.
The exterior jet bridge is a must-see location for all boarding passengers and also covers outdoor apron perspectives. With no other advertising blockage, the single-layer membrane ensures internal lighting and safety, while the exterior display is fully visible, presenting a striking visual effect and delicate brand details, demonstrating a grand and powerful presence.
Whether it is business passengers, high-net-worth people or domestic and foreign tourists, as long as they travel to and from the cabin and the terminal through the covered bridge, they will form a natural contact with the outer covered bridge sticker, different from other easily ignored advertising forms in the terminal, the outer covered bridge sticker occupies the core area of passengers' sight, and in the process of walking and waiting, the line of sight is naturally focused, which can realize the passive in-depth reach of brand information, and the effective reach rate is close to 100% Truly realize that every passenger is the audience
As a landmark scene of the airport, the probability of passengers taking pictures and checking in and sharing social platforms here is extremely high, and the sticker is easy to achieve secondary communication with social sharing, forming a composite communication chain of "offline exposure and online diffusion", further expanding the brand communication radius to achieve the superposition of communication value, and realizing the multiple values of "accurate reach, high-end empowerment, long-term memory, and diversified diffusion", becoming a golden media carrier for brands to link high-end customer groups and enhance brand influence
With the four core advantages of core location, large-scale matrix, high-net-worth audience, and long-term stable operation, it is a strategic media choice to expand the high-end market, and its air-ground dual reach characteristics and "international and domestic dual coverage" capabilities make it stand out among many airport media as an advertising resource with a high return on investment
The outer covered bridge is the necessary visual node for passengers to board and disembark, covering all domestic and international covered bridge flight passengers, and there is no detour to form a 360° visibility, realizing the full scene exposure of "before, during and after boarding, during and after landing, and the outer covered bridge is the first/last visual impression of passengers on Qingdao, and the brand is strongly bound to the "city gateway" to enhance the brand height and regional identity
