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| Area：Shaoxing | Type：Community | Frequency：0 |
| Address：Yuewang Road, Yuecheng District, Shaoxing City | Format：barrier gate | Duration：0 |
| Location：Dongjiang Residential Area | Min Qty：1 | |
| Size：2400*750 | Min Period：week |
As a typical mid-to-high-end residential community, Dongjiang Community is located in the core area of Yuecheng District, Shaoxing City. With well-established surrounding facilities, a high-quality resident base, and a high car ownership rate, it provides an excellent environment for barrier gate advertising, allowing ad messages to achieve forced viewing and frequent repeated exposure for deep penetration.
The community outdoor media, located in the Paotang Baolong Plaza commercial district of Yuecheng District, Shaoxing, leverages smart advertising equipment at the community entrances and exits to achieve forced, frequent, and precise dissemination to residents and nearby traffic. Vehicles must stop to wait for the barrier gate to lift, creating a 5-10 second forced viewing time with an ad reach rate of over 95%.
Barrier gate advertising, with its core advantages of forced communication, precise audience targeting, and high-frequency exposure, is an efficient media choice for brands seeking to deeply cultivate the Paotang market in Shaoxing and capture community traffic entrances. It is especially suitable for local businesses and national chain brands that need to reach family consumer groups precisely. Community scene ads are highly accepted, and residents trust the information more than they would in unfamiliar environments.
Relying on the location advantages of core mature communities in Paotang New District, it has become an efficient communication vehicle for local and national chain brands to capture community traffic entrances. It is particularly suitable for precise marketing targeting young and middle-aged families and car owners. Ads create a dual interception of physical enforcement and visual monopoly while vehicles wait, making the ad messages impossible to ignore.
The unique value of advertising lies in using community entrances and exits as dissemination points, creating peak reading time through forced dwell time, targeting high-net-worth audiences precisely, and achieving deep brand penetration through frequent exposure. Ultimately, it accomplishes marketing objectives with high cost-effectiveness. Compared to other community media, barrier gate advertising combines the mandatory physical interception, precise audience targeting, cumulative long-term exposure, and efficient cost control, making it a rare high-quality media resource in the Shaoxing Paojiang regional market.
Community barrier gate advertising media is rooted in the core area of Paojiang New District. Leveraging the mature residential atmosphere and comprehensive facilities of the community, it becomes a high-quality communication vehicle deeply engaging with community traffic and connecting with household consumption. As a golden window for conveying advertising information, there is no other nearby advertisement interference, ensuring residents’ attention naturally focuses here and information reception is far more efficient than ordinary outdoor media.
The community has convenient transportation, with dense nearby bus stops, and self-driving routes quickly connecting to major roads like Dong'an Road and Yuewang Road. Traffic to and from the Paojiang Industrial Zone and surrounding commercial areas also passes through the community entrances and exits, further expanding the coverage of barrier gate advertising. This model not only reaches stable local residents but also extends to the flow of passing traffic, enabling advertisements to both deepen community private traffic and link with surrounding public traffic, forming a bidirectional communication advantage. The East River community represents a high-quality choice with outstanding cost-effectiveness, using a life-oriented communication approach for the brand message to subtly resonate with residents.
The core value lies in precisely targeting community traffic entry points, integrating the communication scenario deeply into residents’ daily travel, and creating a unique advantage of forced exposure, precise reach, and efficient conversion. It is an excellent media choice for brands aiming to cultivate the community market in Paojiang New District and connect with household consumption.
