- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Shaoxing | Type：Community | Frequency：0 |
| Address：1065 Xingyue Road, Keqiao District | Format：barrier gate | Duration：0 |
| Location：Yumin Residential Area | Min Qty：1 | |
| Size：2400*750 | Min Period：week |
The community boasts significant advantages in surrounding transportation infrastructure. Within a 2-kilometer radius, there are 8 subway stations, including Guazhu Lake Station on Shaoxing Line 1, just 1,015 meters away, and Mingzhu Square Station, 1,397 meters away. The passenger flow from the subway complements the community's traffic efficiently. Within 168 meters of the community is the Yumin Community bus stop, served by multiple routes including Keqiao Line 801, connecting major residential and commercial areas of the Keqiao District. Additionally, the community is adjacent to urban roads such as Huzhong Road, with heavy traffic from both private vehicles and non-motorized transport, forming a triple-flow network of subway, bus, and private cars.
Leveraging this transportation hub advantage, barrier gate advertising not only precisely reaches the car-owning population within the 1,075 households of the community but also taps into a large flow of cross-regional commuters and nearby consumers. This achieves a dual effect of deeply penetrating fixed customer groups while broadly covering transient populations, ensuring visibility 24 hours a day. Combined with frequent daily exposure, it effectively reinforces brand memory, laying a solid foundation for subsequent consumer conversion.
Relying on the dense commercial facilities and convenient transport network surrounding the community, an efficient communication scenario is constructed to accurately reach the main family consumer base. It serves as a high-quality media platform for brands to deeply cultivate the community market in Keqiao and bridge the last mile of marketing. The core advantages are concentrated in five dimensions. As the primary touchpoint for residents entering and leaving the community, it enables seamless connection between leaving home, encountering advertising, and consuming in commercial districts, allowing brand messages to reach key decision-making points and significantly increasing conversion probability.
Barrier gate advertising is well-suited for community essential categories such as fresh grocery retail, home daily necessities, and housekeeping services, precisely matching residents’ daily consumption needs
The core value lies in the dual empowerment of mature commercial IP and multi-dimensional transportation hubs. By leveraging the dense commercial facilities and convenient transportation networks around residential communities, it creates highly effective dissemination scenarios that precisely reach the primary household consumers, making it an excellent media carrier for brands to deeply cultivate the community market in Keqiao and address last-mile marketing challenges.
Advertising holds significant investment value, especially under the current trend of brand marketing shifting toward precision, community focus, and high cost-effectiveness. Its value as a community terminal traffic entry point is increasingly evident. The entrances and exits of residential communities are routes that residents pass through daily; the rise and fall of the barrier gates create natural pause points, with vehicles averaging 5–10 seconds of waiting time while pedestrians naturally notice the barrier area.
As an essential touchpoint for residents entering and leaving the community, a forced immersive exposure can be achieved within the golden 8–15 seconds while drivers wait for the barrier gate to operate. Moreover, the high trust attribute of the community scenario makes brand information more easily accepted, effectively reducing communication resistance. Its precise reach characteristics strongly attract advertisers such as local education and training institutions, home improvement and building materials businesses, and supermarkets, providing a solid market demand foundation for the continuous promotion of barrier gate advertising.
Entrance and exit barrier gate advertising combines the general advantages of barrier gate media with the unique value of local Shaoxing communities, forming a precise and efficient community marketing medium. With the combined advantages of forced exposure, targeted audience, low investment with high returns, and regional scarcity, it has become a high-quality investment option for community marketing in the Keqiao area, offering both a stable cash flow and potential asset appreciation.
