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| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 235, Wangcong Middle Road, Pixian | Format：led | Duration：15s |
| Location：Telecommunications Building | Min Qty：1 | |
| Size：20.4m*7.2m=147㎡ | Min Period：month |
The Telecom Building in Pidu District is located in the core of the old city, adjacent to the Pitong Street commercial area, the Citic Avenue business belt, and several universities. The surrounding communities are well-established with stable foot traffic, covering over 80,000 people and vehicles daily. The audience mainly consists of local residents, university students and staff, and employees of small and medium-sized enterprises. They are rational consumers who value practicality and have a high acceptance of categories such as education, telecommunications, automobiles, home furnishings, and local services.
This large LED screen, with an area of 147㎡, serves as the core outdoor advertising platform in Pidu District. By targeting a four-dimensional audience matrix that includes students, industry professionals, local residents, and transient populations, it achieves a 30% increase in advertising conversion efficiency and doubles the revenue per customer, providing dual value gains.
The location of this screen not only targets the core of Pidu’s government and business sectors but also anchors a four-dimensional flow of government, education, industry, and residential traffic. Through precise targeting and efficient conversion, this audience matrix transforms geographical advantages into commercial value, making it a prime gateway for brands to capture the Pidu consumer market and a high-quality investment for stable returns and asset appreciation.
The building is close to Wangcongci Station on Metro Line 6 and the Rong 2 Tram Line, covering both commuting and cross-district traffic. Located at the intersection of Wangcong Middle Road and the Second Ring Road, it sits at the junction of major regional arteries, handling a large volume of motor and non-motorized traffic. Surrounding bus routes, including D16, P113, and P23, cover the main residential areas and commercial districts throughout the district. It is also near the Chengdu-Guanxian Expressway and the Ring Expressway, providing convenient connections between downtown Chengdu and surrounding districts.
As a scarce high-standard outdoor digital media in the suburbs of the west of the city, it shows unique and pragmatic media advantages in localized marketing communication with its four characteristics: government endorsement, core location, stable audience and high cost performance
With its landmark location, triple flow, stable cash flow and low maintenance costs, it forms a unique closed loop of investment value, and provides brands with a precise channel to penetrate into the suburban market of Chengdu with a solid location foundation, clear audience portrait and cost-effective delivery model under the background of Chengdu Western Control strategy and Pidu District's science and technology innovation cultural and creative two-wheel drive
Chengdu Pidu District Telecom Building has built a differentiated investment value barrier with its irreproducible landmark location, diversified traffic coverage and regional industrial development dividends, combined with the development goal of Pidu District sprinting to 100 billion GDP and the trend of the outdoor media industry, its investment logic lies not only in the realization of short-term advertising revenue, but also in the asset appreciation potential of long-term regional development
Standing at the intersection of Wangcong Middle Road and the Second Ring Road, the LED large-screen advertisement on its façade naturally has the communication advantage of the city cover, whether it is commuter traffic or pedestrian sight, it can form a mandatory exposure, and the visual monopoly is difficult for ordinary outdoor media to reach
