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| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 12, South Road, Zhaojue Temple, Sima Bridge | Format：led | Duration：15s |
| Location：Xingyao Tiandu Plaza | Min Qty：1 | |
| Size：11.24m*10.2m =114.6㎡ | Min Period：month |
As an important platform for digital marketing in modern cities, Xingyao Tiandu Plaza’s LED advertisements precisely reach mid-to-high-end consumers, widely serving industries such as automotive, finance, fast-moving consumer goods, and cultural tourism. The advertisements support multi-format content rotation, real-time interaction, and holiday-themed customization, balancing both commercial value and urban aesthetics.
Xingyao Tiandu Plaza is located in the core intersection of Chengdu’s main urban area, adjacent to metro hubs and multiple major city roads. The daily flow of people and vehicles stabilizes at over 300,000, with nearby high-end office buildings, boutique commercial complexes, and quality residential areas integrated to form a highly active scenario of business, consumption, and lifestyle, providing a natural foundation for high LED ad exposure.
Situated at the core of the new Simaqiao business district, at the intersection of Chuanshan Road and Zhonghuan Road, it serves as a key commercial node connecting the northern city area to central Chengdu. It is close to Zhaojue Temple South Road Station on Metro Line 3, with more than 20 bus lines nearby, offering convenient transportation and reaching a consumer base of over 400,000. It is adjacent to mature commercial areas such as Fanyue City Plaza and Dongli International Plaza, with dense residential communities nearby and strong consumption power.
As a key outdoor media platform in the Simaqiao business district, it leverages its prime location and strong business district influence to become an important platform for offline brand exposure and regional information dissemination, covering diverse audiences including business district foot traffic, surrounding residents, metro, and bus passengers. It broadcasts brand advertisements, promotional information, and new product launches, enhancing brand visibility.
The reason large screens have become highly competitive outdoor media in the northern city commercial area lies in their deep integration of location advantages, situational characteristics, and the communication benefits of LED advertising. This creates a media value system that is precise in coverage, efficient in reach, and direct in conversion, making it particularly suitable for regional brand penetration and immediate consumer attraction needs. Such a location means that advertising messages can accurately reach people throughout the full journey of passersby to purposeful consumers, achieving a deep connection between exposure and consumption scenarios, significantly increasing the likelihood of ad conversion.
As the core outdoor media in the Simaqiao commercial district, this LED screen is one of the few large-scale digital outdoor communication platforms in the area, with no direct competition, allowing it to monopolize the attention of key foot traffic in the commercial district. Its scarcity makes ad exposure more exclusive. Brands advertising here can not only achieve efficient coverage within the region but also leverage the commercial influence of the square to enhance brand awareness and recognition in the northern city market, forming a unique brand communication momentum.
Relying on the well-established commercial infrastructure of Jinke Xingyao Tiandu Shopping Plaza, there is no need to bear the cost of developing basic commercial support, and the media can directly benefit from the existing mature operations and foot traffic. Its investment value not only lies in exclusive communication resources but also stems from its precise alignment with the consumption scenarios and brand needs of the Simaqiao commercial district.
The investment value of an LED large screen essentially comes from the combination of scarce resources, high-quality foot traffic, and long-term dividends. Its regional exclusivity creates a secure investment barrier, high-density and high-value traffic ensures stable revenue returns, flexible operation models expand profit potential, and the upgrading benefits of the northern city commercial area support long-term investment appreciation.
