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- Specs
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- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：The intersection of Jinyang Road and Jinji North Road | Format：led | Duration：15s |
| Location：Jinnan Tianjie | Min Qty：1 | Operating Time：0-24o'clock |
| Size：16.64m*9.44m =157㎡ | Min Period：month |
The area around Jinnan Tianjie gathers five major garden-style residential areas and other early commercial housing clusters in Chengdu, as well as high-end residential projects like Vanke Fifth City and China Resources Park Jiuli. The resident population exceeds 600,000, mainly consisting of young families, urban white-collar workers, and middle-class consumers. The daily traffic of people and vehicles is enormous, with a weekly visitor flow exceeding 470,000. The LED screen faces the main traffic route, offering a wide vertical viewing angle and strong visual impact, naturally capturing necessary sightlines and achieving uninterrupted, high-attention brand exposure.
The LED screen is upgrading from a traditional advertising medium to a digital public interface that integrates commerce, culture, and urban aesthetics, continuously leveraging its value as a strategic media asset in Chengdu West’s core business district. With its densely populated residential base, mature commercial ecosystem, precise audience structure, and professional-grade hardware configuration, it holds a unique and efficient position within the outdoor media matrix of Chengdu West.
The screen is not only an advertising medium but also a strategic communication hub rooted in a high-density family consumption area, connecting brands with real-life scenarios. With four key advantages—high-quality traffic, precise audience targeting, scenario synergy, and controllable costs—it has become an indispensable and highly efficient outdoor media asset for brands entering the Chengdu West market.
As a core commercial complex in Chengdu West, it is adjacent to Jinyang Road, connects eastward to the Ludaos International high-end residential area, and extends north to the well-established Guanghua Living Center. Within a 3-kilometer radius, the resident population reaches 800,000, integrating early commercial housing clusters such as the five major gardens and high-end residential projects by Vanke and China Resources. The area has strong consumption power, with a weekly mall visitor flow of 473,000, making it a core destination for family spending, young social activities, and fashionable shopping in Chengdu West.
With its superior geographic location, precise audience targeting, and flexible operational model, it has become a premium media choice for brand promotion and product display in the western district, combining both commercial and communication value. It supports customized content such as brand launch events, esports live streaming, holiday celebrations, and public welfare campaigns, and has hosted numerous celebrity birthday tributes and brand pop-up events.
As a benchmark LED screen matrix within the Longfor commercial system, its dual outdoor and indoor screen linkage model achieves full-chain communication from traffic interception to consumer conversion, providing brands with a core channel to efficiently reach high-net-worth audiences in the western district. This precise audience structure aligns perfectly with the visual communication features of LED screens, realizing a full-chain marketing loop of reach-memory-conversion-spread, far surpassing the efficiency of traditional media in general audience coverage.
The investment value of the large screen essentially reflects a combination of exclusive location, precise audience targeting, advanced technology, and mature operation. Its differentiated competitiveness lies in leveraging the commercial landmark of Longfor Jinnan Tianjie to build an LED communication network in the western district that is difficult to replicate, enabling efficient reach to high-net-worth families and young consumer groups, while maximizing advertising conversion effects through the dual-screen matrix and professional operations.
As one of the rare high-quality community commercial LED media assets in the southwest area of Chengdu, its value lies not only in current advertising monetization capabilities but also in its long-term certainty due to deeply embedding into the high-density family consumption ecosystem.
