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| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 55, Guanghua North Third Road, Section 1, Guanghua Avenue, Qingyang District | Format：led | Duration：15s |
| Location：Pengruili Plaza | Min Qty：1 | |
| Size：22.52m*11.90m | Min Period：month |
Pengruili Qingyang Plaza is positioned as a one-stop family lifestyle center, bringing together IMAX cinemas, large supermarkets, family entertainment, fashion retail, and specialty dining, among other diverse business formats. It maintains a stable daily foot traffic and serves over 50 mid-to-high-end residential communities nearby, reaching nearly 500,000 high-income individuals. Its LED screen faces the Exit of Zhongba Station on Metro Line 4 and the main thoroughfare of Guanghua Avenue, situated at the prime intersection of consumer entry and exit routes as well as vehicle lines of sight, achieving natural, frequent, and unobstructed visual exposure.
The LED screen is gradually being integrated into the smart commercial district system, becoming an important node connecting merchants, consumers, and urban public information. Against the backdrop of Chengdu's push to build an international consumption center, Pengruili Plaza’s screen is evolving from a traditional advertising medium to an immersive, scenario-based, and intelligent urban digital interface, showcasing a new model of communication for modern commercial complexes empowered by technology.
Leveraging its strategic location, customer structure, transportation access, and commercial ecosystem, the plaza has built outdoor digital media advantages characterized by high exposure, strong conversion, and low interference. It serves as a highly cost-effective and strategically valuable brand communication platform in the western part of the city, creating a triple traffic overlay effect from rail, road, and community.
Located in the core area of Guanghua North Third Road in Qingyang District, rooted in the heart of the high-end commercial cluster of Guanghua New Town, it is not only the central entry point for west Chengdu traffic but also a premium outdoor platform for brand channel expansion and strength building, seamlessly connected with surrounding high-end residences, forming a core hub for high-net-worth consumption and commercial cooperation in the western part of the city.
The screen stands prominently at the prime location on the main exterior façade of the square, facing the main thoroughfare and high-traffic pedestrian paths, ensuring omnidirectional and unavoidable visual engagement. It reaches an average daily audience of over 160,000 people, with holiday peaks exceeding 220,000. This massive and stable foot traffic provides a solid foundation for brand communication. As a landmark media asset within the commercial district, simply having the qualification to advertise here serves as a visible testament to a brand’s strength.
Leveraging the scarcity of prime positions in the core commercial area, the value-added premium backed by brand strength, the efficiency assurance of hardware scene integration, and long-term support from stable demand, it has established an investment value system featuring stable basic returns, high value-added returns, and strong long-term potential. Its dual return logic of foundational traffic income plus value-backed premium returns satisfies short-term stable profit needs while allowing for long-term value growth aligned with commercial district development, making it a high cost-performance and high-growth investment target in Chengdu’s western city outdoor media sector.
By establishing a four-dimensional overlay system composed of core commercial area scarcity, brand-strength-backed value, hardware scene synergy, and stable demand assurance, it not only provides advertisers with a precise traffic expansion platform but also empowers brand strength through the landmark status of the core commercial district, directly enhancing bargaining power with buyers and creating a dual-return loop of basic exposure income and brand value-added premium.
LED screen resources are more abundant, covering the central atrium’s main screen and outdoor square LED displays, serving as important platforms for commercial display and brand promotion in the western city commercial district. As a rare digital media asset directly above the subway in Chengdu’s core western commercial district, it not only has the potential for stable cash flow but also possesses long-term appreciation potential.
