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| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：The intersection of Qingyang Avenue and Ruilian Road | Format：led | Duration：15s |
| Location：Youpindao Plaza | Min Qty：1 | |
| Size：11.52m*7.42m =85.48㎡ | Min Period：month |
Located at the golden intersection of Guanghua Avenue and Qingyang Avenue in Qingyang District, it is the core commercial facility of the mature residential area in the western part of the city. Within a 3-kilometer radius, there are over 200,000 permanent residents. The LED screens are positioned directly opposite the main entrance or along street-facing sides, situated in the natural line of sight of consumers to achieve high-frequency, low-interference, and highly accepted engagement.
With its strategic location, advanced technology, quality audience, and innovative content, it has built a composite media advantage that distinguishes it from ordinary commercial area screens. It has become a highly competitive outdoor digital communication platform in the western city and even the central Chengdu area. The LED has surpassed the role of a traditional advertising medium, evolving into a multifunctional digital interface that integrates technology display, cultural communication, commercial traffic generation, and urban aesthetics.
Situated at the core section of Qingyang Avenue on the Middle Ring Road in Qingyang District, rooted in the national-level characteristic commercial street, it serves not only as the main entrance to the commercial flow in the western city but also as a premium platform endorsing brand strength. Advertising on this core commercial area’s large screen can efficiently expand channels while conveying to buyers and channel partners that the brand is strong and trustworthy, significantly improving bargaining power and becoming a high-quality outdoor media platform that combines exposure with value empowerment.
As a commercial landmark in the Western Guanghua business district, Youpindao Plaza is an integrated shopping center seamlessly connected with the nearby Jinsha commercial area, forming a high-end commercial cluster in the western city. It is adjacent to the transfer stations of Metro Lines 4 and 7 and is surrounded by more than ten bus routes, making it a central hub for commuting, shopping, and leisure for western city residents. Moreover, it is an important transit point for channel buyers and brand agents in the western and surrounding areas, with a daily footfall exceeding 180,000 people and peak numbers reaching 250,000 during holidays, laying a solid foundation of massive traffic for brand communication.
Chengdu Youpindao Plaza LED, based on the scarce location in the core business district of western Chengdu, supported by robust hardware, and centered on high-value customer groups, not only provides brands with massive traffic exposure to expand channels, but also leverages the authority of the core business district to empower brands, conveying a signal of strength to buyers and enhancing bargaining power. It has become the preferred core medium for brands to expand channels, build credibility, and increase value in offline promotion.
Based on the scarce location in the core business district of western Chengdu, supported by strong hardware, and centered on high-value dual customer groups, it can efficiently help brands expand retail and cooperation channels. Moreover, leveraging the authority of landmark large screens in the core business district, it conveys a strong and trustworthy brand signal to buyers, significantly enhancing negotiation power. It serves as a premium outdoor media benchmark that combines traffic exposure with value empowerment.
The essence of investment value lies in the compounded effect of the scarcity of the core business district, brand strength endorsement, hardware and scene synergy, and stable demand assurance. Its core competitiveness lies in not only providing advertisers with a traffic foundation for channel expansion but also empowering brands through the landmark attributes of the core business district. This directly enhances negotiation power with buyers and creates added value beyond basic exposure. The dual return logic of base revenue and value-added premium, combined with the stability of demand brought by highly engaged customer groups and flexible operations, makes it a high-quality outdoor media investment with both short-term returns and long-term potential.
