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| Area：Chongqing | Type：Community | Frequency：0 |
| Address：No. 256 Jinlong Road, Longxi Street, Liangjiang New Area | Format：barrier gate | Duration：0 |
| Location：Jiazhou Garden | Min Qty：1 | |
| Size：2400*750 | Min Period：week |
Jiazhou Garden is a gated community, and all motor vehicles entering and exiting must pass through the main entrance barrier. Vehicles naturally pause for 3–5 seconds while waiting for the barrier to lift, with drivers’ eyes focused ahead, creating a mandatory reading scenario without detours, skips, or distractions, ensuring effective delivery of advertising information. Ads appear right at residents’ doorsteps, naturally providing a sense of neighborhood and everyday life, and are easily perceived as service recommendations rather than hard selling.
As an offline media resource in mature communities in Jiangbei District that combines stability, precision, and cost-effectiveness, its investment value has surpassed the concept of traditional ad spaces. It has become crucial infrastructure for local brands to deeply penetrate the regional market and build private traffic channels. Compared to online ads that are easily skipped, the forced viewing nature of barrier ads significantly enhances exposure.
This community is a mature residential area in Yubei District with high population density and well-developed surrounding commercial facilities. The audience’s consumption potential is clear, and advertisements can consistently reach households with cars and consumers in nearby commercial zones. It is suitable for promoting localized services such as real estate, home furnishings, and financial services. Residents enter and exit the community an average of five times a day, and repeated exposure strengthens memory, subtly building brand recognition.
Relying on the trust endorsement of the community, brand information is more easily accepted by users, with ad conversion rates increasing by over 40% compared to general audience media. It is especially suitable for brands that need to deeply penetrate high-end customer groups, allowing brand messages to be implanted during peak attention periods. The memorability is increased by 60% compared to ordinary outdoor advertisements.
High-end community media resources in the core area of the Jiazhou section in Yubei District leverage the dual advantages of a mature villa community's high-net-worth traffic and a business district-transportation hub location. Using the residential community's entrance gate as the core communication medium, it achieves precise reach to high-end family consumers and becomes a high-quality communication bridge for brands to deeply cultivate the high-end market in northern Chongqing and connect with quality consumption scenarios.
Relying on the Jiazhou section's core business district and transportation hub dual attributes, in addition to covering high-net-worth neighborhood residents, it can also reach subway transfer passengers, surrounding office workers, and business district foot traffic, with an average daily comprehensive coverage of over 6,000 people. The mature consumer facilities within a 3-kilometer radius can directly guide advertising exposure to in-store consumption, demonstrating significant local high-end commercial traffic generation.
The community is close to subway interchange stations for Lines 3, 6, and 9, surrounded by multiple bus routes within 200 meters, and just 3 kilometers by car from the core Guanyin Bridge business district. Beyond community residents, it can accurately capture nearby high-end office workers, foot traffic in the Guanyin Bridge business area, and subway transfer passengers. With a daily comprehensive coverage of over 6,000 people, the dual coverage of "inherent high-end community traffic and external core business district traffic" allows gate barrier advertisements to extend beyond a single neighborhood and become a high-end traffic entry point radiating from Jiazhou to the Guanyin Bridge area.
With the scarce resources of high-end communities, the consumption potential of high-net-worth clientele, the traffic advantages of a prime location, and a low-risk, high-return cost structure, it has become a premium investment target in the field of community media.
